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Description

Description

“The VoD market is in a spasm of growth, with the BBC’s iPlayer continuing to drive awareness of the market as a whole, and a raft of new commercial services set to launch over 2012. What remains is for the wider transaction- or subscription-based VoD market to capitalise on the awareness built up by the likes of iPlayer and LOVEFiLM, and convince consumers that their wide-content libraries and high-quality video streams warrant further investigation.”

– Samuel Gee, Technology Analyst

Some questions answered in this report include:

  • How long should VoD operators maintain focus on spreading to connected devices?
  • Why are consumers often disappointed with video-on-demand content libraries?
  • Can catch-up services successfully be monetised?
  • What can VoD suppliers do to stand out in a crowded market?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Total annual long-form (>10 minute) on-demand views for BBC iPlayer (excluding radio), ITV Player and 4oD, 2009-12
              • Figure 2: Monthly user numbers for selected leading OTT, TVoD, SVoD and catch-up VoD providers, December 2011/January 2012
            • Market factors
              • Increase in focus on connected devices may leave YouView unable to compete
                • Securing content will likely decide future consumer appeal
                  • Quality of content needs to be maintained or improved
                    • The consumer
                      • Figure 3: Specific VoD services used by consumers in the last three months, January 2012
                      • Figure 4: Types of VoD service used in the last three months, January 2012
                      • Figure 5: Devices used to access VoD services in the last three months, January 2012
                      • Figure 6: Frequency with which consumers view VoD content, by content type, January 2012
                      • Figure 7: Attitudes towards viewing VoD, January 2012
                      • Figure 8: Reasons consumers do not pay for VoD services, January 2012
                      • Figure 9: Willingness to pay for VoD features, January 2012
                      • Figure 10: Features likely to influence the usage of one VoD brand over another, January 2012
                    • What we think
                    • Issues in the Market

                      • How long should VoD operators maintain focus on spreading to connected devices?
                        • Why are consumers often disappointed with video-on-demand content libraries?
                          • Can catch-up services successfully be monetised?
                            • What can VoD suppliers do to stand out in a crowded market?
                            • Future Opportunities

                              • Trend: Home of the Senses
                                • Trend: Mood To Order
                                • Internal Market Environment

                                  • Key points
                                    • Popularity of online video sites grows
                                      • Figure 11: Cumulative use of online video sites by UK internet-connected consumers, September 2011
                                    • Device proliferation makes cross-platform compatibility important
                                      • Figure 12: Device ownership, November 2009-January 2012
                                    • Desire to provide Olympic coverage spurs 3G iPlayer accessibility
                                      • Introduction of Android Rentals broadens VoD accessibility
                                        • TalkTalk begins in-house trial of set-top box-only YouView
                                          • Third-party providers able to incorporate BBC content into proprietary offerings
                                            • Piracy studies indicate studios and VoD hold the key to profitability
                                              • Huge Facebook video interaction suggests further potential route for content distribution
                                                • Figure 13: Sites used to watch online videos, 2010 and 2011
                                              • Sky bridges gap between first and second pay windows
                                                • Figure 14: UK cinematic release schedule, as of January 2012
                                              • Lionsgate experiments with simultaneous cinema and VoD releases
                                              • Broader Market Environment

                                                • Key points
                                                  • LTE network will facilitate VoD services for mobile devices
                                                    • Low consumer confidence likely to hinder take-up of ICTV
                                                      • Figure 15: GfK NOP Consumer Confidence Index, January 2008-January 2012
                                                    • Use of VoD through mobile highest amongst 25-34s
                                                      • Figure 16: Consumers who have accessed VoD through a smartphone in the last month, by age, February 2012
                                                      • Figure 17: Trends in the age structure of the UK population, 2006-16
                                                    • Internet connection speed increases
                                                      • Figure 18: Home broadband connection speeds, 2008-11
                                                  • Competitive Context

                                                    • Key points
                                                      • DVD market value falling
                                                        • Figure 19: Value of DVD/Blu-ray sales, 2008-10
                                                        • Figure 20: DVD purchasing methods, May 2011
                                                      • TV viewing fell in December 2011
                                                        • Figure 21: Agreement with statement ‘Watching television is my main pastime’, 2006-11
                                                    • Who’s Innovating?

                                                      • Netflix 3G usage allows for more on-the-go consumption
                                                        • YouTube/Android multi-device access allows pick up and play
                                                          • VoD mobile device applications double as multi-screen viewing devices
                                                            • Connect TV allows customisable VoD portals through Freeview
                                                            • Market Size

                                                              • Key points
                                                                • Catch-up services show strong increase in usage
                                                                  • Figure 22: Total annual long-form (>10 minute) on-demand views for BBC iPlayer (excluding radio), ITV Player and 4oD, 2009-12
                                                                • Catch-up and TVoD services most popular
                                                                  • Figure 23: Monthly user numbers for selected leading OTT, TVoD, SVoD and catch-up VoD providers, December 2011/January 2012
                                                                • SVoD services carving a niche in TV shows
                                                                • Companies and Products

                                                                    • 4oD
                                                                      • Demand 5
                                                                        • ITV Player
                                                                          • iPlayer
                                                                            • Android Rentals/Google Play
                                                                              • Blinkbox
                                                                                • LOVEFiLM
                                                                                    • Figure 24: Financial performance of LOVEFiLM UK, 2008-10
                                                                                  • Sky Anytime+
                                                                                    • YouTube
                                                                                      • iTunes (VoD)
                                                                                      • Brand Communication and Promotion

                                                                                        • Key points
                                                                                          • iPlayer and Virgin Media most consistent advertisers
                                                                                            • Figure 25: Advertising spend, 2007-12
                                                                                          • Netflix and LOVEFiLM see increased spending in 2012
                                                                                          • What VoD Services Do Consumers Use?

                                                                                            • Key points
                                                                                              • Free catch-up services most used
                                                                                                • Figure 26: Video-on-demand services used by consumers in the last three months, January 2012
                                                                                                • Figure 27: Video-on-demand category usage in the last three months, January 2012
                                                                                              • TVoD usage dominated by iTunes
                                                                                                • Sky Anytime+ the most popular OTT service
                                                                                                • Device Usage

                                                                                                  • Key points
                                                                                                    • Laptops most popular method of access
                                                                                                      • Figure 28: Devices consumers have used to access video on demand, January 2012
                                                                                                    • Game console use likely to be replaced with ICTV
                                                                                                      • Connected device usage lower for catch-up services
                                                                                                        • Figure 29: Devices consumers have used to access VoD, by type of VoD service consumers have used, January 2012
                                                                                                    • Viewing Frequency

                                                                                                      • Key points
                                                                                                        • Paid-for television shows least watched content
                                                                                                          • Figure 30: Frequency of viewing VoD content, January 2012
                                                                                                        • Movie renters less likely to use devices than TV renters
                                                                                                          • Figure 31: Devices used to access VoD, by consumer VoD activity within the last week, January 2012
                                                                                                      • Why Won’t Consumers Pay For VoD?

                                                                                                        • Key points
                                                                                                          • Problem with content cost not mitigated by higher incomes
                                                                                                            • Figure 32: Reasons why consumers won’t pay for VoD, January 2012
                                                                                                          • Those with streaming issues more likely to be on portable devices
                                                                                                            • One in ten want more content
                                                                                                            • Viewing Habits

                                                                                                              • Key points
                                                                                                                • C1 workers prefer to plan their own viewing schedule
                                                                                                                  • Figure 33: Attitudes towards viewing VoD, January 2012
                                                                                                                • Planned viewing more likely with paid services
                                                                                                                  • Figure 34: Use of VoD service type, by attitudes towards viewing VoD, January 2012
                                                                                                                • Catch-up services do not prompt attitudinal engagement
                                                                                                                  • Figure 35: Attitudes towards viewing VoD, by use of VoD service type, January 2012
                                                                                                                • Students the most engaged
                                                                                                                • What Would Consumers Pay For?

                                                                                                                  • Key points
                                                                                                                    • A third of consumers prefer monthly fee
                                                                                                                      • Figure 36: Willingness to pay for VoD features, January 2012
                                                                                                                    • Device plurality wanted by the most engaged
                                                                                                                      • A fifth of consumers may be amenable to TVoD solutions
                                                                                                                      • Desired Features

                                                                                                                        • Key points
                                                                                                                          • Cost and content are king
                                                                                                                            • Figure 37: Features likely to influence the usage of one VoD brand over another, January 2012
                                                                                                                          • Wider range of content most important to high earners
                                                                                                                            • Better quality most wanted by TVoD users
                                                                                                                              • TV renters may be more likely to spend if they can purchase content afterwards
                                                                                                                                • Increase of movie viewing windows may lead to fewer transactions
                                                                                                                                  • Planned viewers require more reliable streams
                                                                                                                                  • Video On Demand Target Groups

                                                                                                                                    • Key points
                                                                                                                                      • Figure 38: Target groups, January 2012
                                                                                                                                    • Comprehensively Catch-Ups
                                                                                                                                      • Key characteristics
                                                                                                                                        • Who are they?
                                                                                                                                          • Marketing message
                                                                                                                                            • Ultra-engaged
                                                                                                                                              • Key characteristics
                                                                                                                                                • Who are they?
                                                                                                                                                  • Marketing message
                                                                                                                                                    • Easy Replacements
                                                                                                                                                      • Key characteristics
                                                                                                                                                        • Who are they?
                                                                                                                                                          • Marketing message
                                                                                                                                                          • Appendix – What VoD Services Do Consumers Use?

                                                                                                                                                              • Figure 39: Video-on-demand services used by consumers in the last three months, January 2012
                                                                                                                                                              • Figure 40: Video-on-demand services used by consumers in the last three months, by most popular video-on-demand services used by consumers in the last three months, January 2012
                                                                                                                                                              • Figure 41: Video-on-demand services used by consumers in the last three months, by next most popular video-on-demand services used by consumers in the last three months, January 2012
                                                                                                                                                              • Figure 42: Video-on-demand services used by consumers in the last three months, by least popular video-on-demand services used by consumers in the last three months, January 2012
                                                                                                                                                              • Figure 43: Most popular video-on-demand services used by consumers in the last three months, by detailed demographics, January 2012
                                                                                                                                                              • Figure 44: Next most popular video-on-demand services used by consumers in the last three months, by detailed demographics, January 2012
                                                                                                                                                              • Figure 45: Least popular video-on-demand services used by consumers in the last three months, by detailed demographics, January 2012
                                                                                                                                                          • Appendix – Device Usage

                                                                                                                                                              • Figure 46: Devices consumers have used to access video on demand, January 2012
                                                                                                                                                              • Figure 47: Devices consumers have used to access video on demand, by most popular video-on-demand services used by consumers in the last three months, January 2012
                                                                                                                                                              • Figure 48: Devices consumers have used to access video on demand, by next most popular video-on-demand services used by consumers in the last three months, January 2012
                                                                                                                                                              • Figure 49: Devices consumers have used to access video on demand, by least popular video-on-demand services used by consumers in the last three months, January 2012
                                                                                                                                                              • Figure 50: Video-on-demand services used by consumers in the last three months, by most popular devices consumers have used to access video on demand, January 2012
                                                                                                                                                              • Figure 51: Video-on-demand services used by consumers in the last three months, by next most popular devices consumers have used to access video on demand, January 2012
                                                                                                                                                              • Figure 52: Devices consumers have used to access video on demand, by most popular devices consumers have used to access video on demand, January 2012
                                                                                                                                                              • Figure 53: Devices consumers have used to access video on demand, by next most popular devices consumers have used to access video on demand, January 2012
                                                                                                                                                              • Figure 54: Most popular devices consumers have used to access video on demand, by detailed demographics, January 2012
                                                                                                                                                              • Figure 55: Next most popular devices consumers have used to access video on demand, by detailed demographics, January 2012
                                                                                                                                                          • Appendix – Viewing Frequency

                                                                                                                                                              • Figure 56: Frequency of viewing VoD content, January 2012
                                                                                                                                                              • Figure 57: Video-on-demand services used by consumers in the last three months, by frequency of viewing VoD content, January 2012
                                                                                                                                                              • Figure 58: Video-on-demand services used by consumers in the last three months, by frequency of viewing rented television shows, January 2012
                                                                                                                                                              • Figure 59: Video-on-demand services used by consumers in the last three months, by frequency of viewing rented movies, January 2012
                                                                                                                                                              • Figure 60: Video-on-demand services used by consumers in the last three months, by frequency of viewing VoD content of free catch-up television, January 2012
                                                                                                                                                              • Figure 61: Devices consumers have used to access video on demand, by frequency of viewing rented television shows, January 2012
                                                                                                                                                              • Figure 62: Devices consumers have used to access video on demand, by frequency of viewing rented movies, January 2012
                                                                                                                                                              • Figure 63: Devices consumers have used to access video on demand, by frequency of viewing free catch-up television, January 2012
                                                                                                                                                              • Figure 64: Frequency of viewing VoD content, by frequency of viewing VoD content of rented television shows, January 2012
                                                                                                                                                              • Figure 65: Frequency of viewing VoD content, by frequency of viewing VoD content of rented movies, January 2012
                                                                                                                                                              • Figure 66: Frequency of viewing VoD content, by frequency of viewing VoD content of free catch-up television, January 2012
                                                                                                                                                              • Figure 67: Frequency of viewing rented television shows, by detailed demographics, January 2012
                                                                                                                                                              • Figure 68: Frequency of viewing rented movies, by detailed demographics, January 2012
                                                                                                                                                              • Figure 69: Frequency of viewing free catch-up television, by detailed demographics, January 2012
                                                                                                                                                              • Figure 70: Frequency of viewing VoD content, by detailed demographics, January 2012
                                                                                                                                                          • Appendix – Viewing Habits

                                                                                                                                                              • Figure 71: Attitudes towards watching VoD, January 2012
                                                                                                                                                              • Figure 72: Video-on-demand services used by consumers in the last three months, by most popular attitudes towards watching VoD, January 2012
                                                                                                                                                              • Figure 73: Video-on-demand services used by consumers in the last three months, by next most popular attitudes towards watching VoD, January 2012
                                                                                                                                                              • Figure 74: Video-on-demand services used by consumers in the last three months, by least popular attitudes towards watching VoD, January 2012
                                                                                                                                                              • Figure 75: Attitudes towards watching VoD, by most popular video-on-demand services used by consumers in the last three months, January 2012
                                                                                                                                                              • Figure 76: Attitudes towards watching VoD, by next most popular video-on-demand services used by consumers in the last three months, January 2012
                                                                                                                                                              • Figure 77: Attitudes towards watching VoD, by least popular video-on-demand services used by consumers in the last three months, January 2012
                                                                                                                                                              • Figure 78: Devices consumers have used to access video on demand, by most popular attitudes towards watching VoD, January 2012
                                                                                                                                                              • Figure 79: Devices consumers have used to access video on demand, by next most popular attitudes towards watching VoD, January 2012
                                                                                                                                                              • Figure 80: Devices consumers have used to access video on demand, by least popular attitudes towards watching VoD, January 2012
                                                                                                                                                              • Figure 81: Frequency of viewing VoD content, by most popular attitudes towards watching VoD, January 2012
                                                                                                                                                              • Figure 82: Frequency of viewing VoD content, by next most popular attitudes towards watching VoD, January 2012
                                                                                                                                                              • Figure 83: Frequency of viewing VoD content, by least popular attitudes towards watching VoD, January 2012
                                                                                                                                                              • Figure 84: Attitudes towards watching VoD, by most popular attitudes towards watching VoD, January 2012
                                                                                                                                                              • Figure 85: Attitudes towards watching VoD, by next most popular attitudes towards watching VoD, January 2012
                                                                                                                                                              • Figure 86: Attitudes towards watching VoD, by least popular attitudes towards watching VoD, January 2012
                                                                                                                                                              • Figure 87: Most popular attitudes towards watching VoD, by detailed demographics, January 2012
                                                                                                                                                              • Figure 88: Next most popular attitudes towards watching VoD, by detailed demographics, January 2012
                                                                                                                                                              • Figure 89: Least most popular attitudes towards watching VoD, by detailed demographics, January 2012
                                                                                                                                                          • Appendix – Why Won’t Consumers Pay For Video On Demand?

                                                                                                                                                              • Figure 90: Reasons why consumers won’t pay for VoD, January 2012
                                                                                                                                                              • Figure 91: Reasons why consumers won’t pay for VoD, by most popular video-on-demand services used by consumers in the last three months, January 2012
                                                                                                                                                              • Figure 92: Reasons why consumers won’t pay for VoD, by next most popular video-on-demand services used by consumers in the last three months, January 2012
                                                                                                                                                              • Figure 93: Reasons why consumers won’t pay for VoD, by least popular video-on-demand services used by consumers in the last three months, January 2012
                                                                                                                                                              • Figure 94: Video-on-demand services used by consumers in the last three months, by most popular reasons why consumers won’t pay for VoD, January 2012
                                                                                                                                                              • Figure 95: Devices consumers have used to access video on demand, by reasons why consumers won’t pay for VoD, January 2012
                                                                                                                                                              • Figure 96: Frequency of viewing VoD content, by reasons why consumers won’t pay for VoD, January 2012
                                                                                                                                                              • Figure 97: Attitudes towards watching VoD, by reasons why consumers won’t pay for VoD, January 2012
                                                                                                                                                              • Figure 98: Reasons why consumers won’t pay for VoD, by most popular reasons why consumers won’t pay for VoD, January 2012
                                                                                                                                                              • Figure 99: Reasons why consumers won’t pay for VoD, by detailed demographics, January 2012
                                                                                                                                                          • Appendix – What Would Consumers Pay For?

                                                                                                                                                              • Figure 100: Willingness to pay for VoD features, January 2012
                                                                                                                                                              • Figure 101: Video-on-demand services used by consumers in the last three months, by agreement with the statements ‘I would rather pay a monthly service fee than pay for each item separately’ and ‘I would pay/pay more to be able to watch my rented TV shows/films on more than one device’, January 2012
                                                                                                                                                              • Figure 102: Video-on-demand services used by consumers in the last three months, by agreement with the statements ‘I would pay/pay more to get TV shows/films soon after their initial broadcast/release’ and ‘I would pay/pay more for access to a greater range of content (eg archived or international shows or films)’, January 2012
                                                                                                                                                              • Figure 103: Video-on-demand services used by consumers in the last three months, by agreement with the statement ‘I would pay/pay more to rent shows/films that had no adverts’, January 2012
                                                                                                                                                              • Figure 104: Devices consumers have used to access video on demand, by agreement with statements ‘I would rather pay a monthly service fee than pay for each item separately’ and ‘I would pay/pay more to be able to watch my rented TV shows/films on more than one device’, January 2012
                                                                                                                                                              • Figure 105: Devices consumers have used to access video on demand, by agreement with statements ‘I would pay/pay more to get TV shows/films soon after their initial broadcast/release’ and ‘I would pay/pay more for access to a greater range of content’, January 2012
                                                                                                                                                              • Figure 106: Devices consumers have used to access video on demand, by agreement with statement ‘I would pay/pay more to rent shows/films that had no adverts’, January 2012
                                                                                                                                                              • Figure 107: Willingness to pay for VoD features, by most popular devices consumers have used to access video on demand, January 2012
                                                                                                                                                              • Figure 108: Willingness to pay for VoD features, by next most popular devices consumers have used to access video on demand, January 2012
                                                                                                                                                              • Figure 109: Willingness to pay for VoD features, by agreement with statements ‘I would rather pay a monthly service fee than pay for each item separately’ and ‘I would pay/pay more to be able to watch my rented TV shows/films on more than one device’, January 2012
                                                                                                                                                              • Figure 110: Willingness to pay for VoD features, by agreement with statements ‘I would pay/pay more to get TV shows/films soon after their initial broadcast/release’ and ‘I would pay/pay more for access to a greater range of content (eg archived or international shows or films)’, January 2012
                                                                                                                                                              • Figure 111: Willingness to pay for VoD features, by agreement with statement ‘I would pay/pay more to rent shows/films that had no adverts’, January 2012
                                                                                                                                                              • Figure 112: Agreement with the statements ‘I would rather pay a monthly service fee than pay for each item separately’ and ‘I would pay/pay more to rent shows/films that had no adverts’, by detailed demographics, January 2012
                                                                                                                                                              • Figure 113: Agreement with the statements ‘I would pay/pay more for access to a greater range of content (eg archived or international shows or films)’ and ‘I would pay/pay more to get TV shows/films soon after their initial broadcast/release’, by detailed demographics, January 2012
                                                                                                                                                              • Figure 114: Agreement with the statement ‘I would pay/pay more to be able to watch my rented TV shows/films on more than one device’, by detailed demographics, January 2012
                                                                                                                                                          • Appendix – Desired Features

                                                                                                                                                              • Figure 115: Features likely to influence the usage of one VoD brand over another, January 2012
                                                                                                                                                              • Figure 116: Features likely to influence the usage of one VoD brand over another, by most popular video-on-demand services used by consumers in the last three months, January 2012
                                                                                                                                                              • Figure 117: Features likely to influence the usage of one VoD brand over another, by next most popular video-on-demand services used by consumers in the last three months, January 2012
                                                                                                                                                              • Figure 118: Features likely to influence the usage of one VoD brand over another, by least popular video-on-demand services used by consumers in the last three months, January 2012
                                                                                                                                                              • Figure 119: Video-on-demand services used by consumers in the last three months, by most popular features likely to influence the usage of one VoD brand over another, January 2012
                                                                                                                                                              • Figure 120: Video-on-demand services used by consumers in the last three months, by next most popular features likely to influence the usage of one VoD brand over another, January 2012
                                                                                                                                                              • Figure 121: Features likely to influence the usage of one VoD brand over another, by most popular devices consumers have used to access video on demand, January 2012
                                                                                                                                                              • Figure 122: Features likely to influence the usage of one VoD brand over another, by next most popular devices consumers have used to access video on demand, January 2012
                                                                                                                                                              • Figure 123: Devices consumers have used to access video on demand, by most popular features likely to influence the usage of one VoD brand over another, January 2012
                                                                                                                                                              • Figure 124: Devices consumers have used to access video on demand, by next most popular features likely to influence the usage of one VoD brand over another, January 2012
                                                                                                                                                              • Figure 125: Frequency of viewing VoD content, by most popular features likely to influence the usage of one VoD brand over another, January 2012
                                                                                                                                                              • Figure 126: Frequency of viewing VoD content, by next most popular features likely to influence the usage of one VoD brand over another, January 2012
                                                                                                                                                              • Figure 127: Reasons why consumers won’t pay for VoD, by features likely to influence the usage of one VoD brand over another, January 2012
                                                                                                                                                              • Figure 128: Willingness to pay for VoD features, by most popular features likely to influence the usage of one VoD brand over another, January 2012
                                                                                                                                                              • Figure 129: Willingness to pay for VoD features, by next most popular features likely to influence the usage of one VoD brand over another, January 2012
                                                                                                                                                              • Figure 130: Features likely to influence the usage of one VoD brand over another, by most popular features likely to influence the usage of one VoD brand over another, January 2012
                                                                                                                                                              • Figure 131: Features likely to influence the usage of one VoD brand over another, by next most popular features likely to influence the usage of one VoD brand over another, January 2012
                                                                                                                                                              • Figure 132: Most popular features likely to influence the usage of one VoD brand over another, by detailed demographics, January 2012
                                                                                                                                                              • Figure 133: Next most popular features likely to influence the usage of one VoD brand over another, by detailed demographics, January 2012
                                                                                                                                                          • Appendix – Video on Demand Target Groups

                                                                                                                                                              • Figure 134: Video-on-demand services used by consumers in the last three months, by target groups, January 2012
                                                                                                                                                              • Figure 135: Devices consumers have used to access video on demand, by target groups, January 2012
                                                                                                                                                              • Figure 136: Attitudes towards watching VoD, by target groups, January 2012
                                                                                                                                                              • Figure 137: Features likely to influence the usage of one VoD brand over another, by target groups, January 2012
                                                                                                                                                              • Figure 138: Target groups, by detailed demographics, January 2012

                                                                                                                                                          About the report

                                                                                                                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                          • The Consumer

                                                                                                                                                            What They Want. Why They Want It.

                                                                                                                                                          • The Competitors

                                                                                                                                                            Who’s Winning. How To Stay Ahead.

                                                                                                                                                          • The Market

                                                                                                                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                          • The Innovations

                                                                                                                                                            New Ideas. New Products. New Potential.

                                                                                                                                                          • The Opportunities

                                                                                                                                                            Where The White Space Is. How To Make It Yours.

                                                                                                                                                          • The Trends

                                                                                                                                                            What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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