Virtual Reality - UK - December 2018
“The VR market, despite its potential and initial excitement, has regressed over the last 12 months. There’s interest from many consumers but a clear gap between this and actual intention to buy a headset. Cost is still a significant barrier for them but standalone headsets are becoming important in addressing this issue.”
– Zach Emmanuel, Consumer Technology Analyst
This report examines the following issues:
- The challenge of creating engagement when access to headsets is limited
- Consumers held back by price and lack of awareness
- Films appeal to most consumers but sport divides opinion
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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