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Description

Description

“Multi-user touch tables and touch screens are increasingly being used by attractions to increase engagement now that consumers have become familiar with the concept of manipulating content on a touch screen to zoom in, zoom out or move it around.”

– Michael Oliver, Senior Leisure and Media Analyst

Some questions answered in this report include:

  • Where can attraction operators develop new revenue streams?
  • How can operators increase engagement among visitors?
  • What opportunities lie in consumers’ increasing desire for personalisation?
  • How can operators make the UK weather work for them?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Definitions
        • Market sizing methodology
          • Abbreviations
          • Executive Summary

              • The market
                • Figure 1: Trends in visits to UK visitor attractions, 2008-18
              • Market drivers
                • Figure 2: Trends in numbers of domestic* vs overseas holiday trips taken, 2008-12
              • Companies, brands and innovation
                • Figure 3: Leading attraction operators and organisations, by visitor numbers, 2012
              • The consumer
                • Two thirds have visited an attraction in the past year
                  • Figure 4: Types of attraction visited in past 12 months, October 2013
                • Two in five look for deals before deciding where to visit
                  • Figure 5: Attitudes towards visitor attractions, October 2013
                • People prepared to travel from afar to visit a theme park
                  • Figure 6: Theme park catchment areas, October 2013
                • Altruism Towers?
                  • Figure 7: Attitudes towards theme parks, October 2013
                • What we think
                • Issues in the Market

                    • Where can attraction operators develop new revenue streams?
                      • How can operators increase engagement among visitors?
                        • What opportunities lie in consumers’ increasing desire for personalisation?
                          • How can operators make the UK weather work for them?
                          • Trend Application

                              • Trend: Make it Mine
                                • Trend: Edutainment
                                  • Mintel Futures: East Meets West
                                  • Market Drivers

                                    • Key points
                                      • Small decrease in UK domestic tourism
                                        • Figure 8: Trends in numbers of domestic* vs overseas holiday trips taken, 2008-12
                                      • Overall number of visits to the UK continue to increase
                                        • Figure 9: Number of visits to the UK by overseas residents, by purpose of visit, 2008 - 2012
                                      • Beneficial exchange rate of Sterling against euro and Dollar
                                        • Figure 10: Sterling exchange rates, January 2008-October 2013
                                        • Figure 11: Trends in numbers of overseas holiday visitors to the UK, by area of residence, 2008-12
                                      • Strong year for Northern Ireland’s international tourism
                                        • Figure 12: Holiday visits to the UK, by region, 2011 and 2012
                                      • Interest in Edinburgh declines as Glasgow appeal grows
                                        • Figure 13: Top ten holiday destinations for overseas visitors to the UK, 2011 and 2012
                                      • New visa policy may see increase in tourists from China
                                        • Heritage attractions prove most popular with overseas tourists
                                          • Figure 14: UK attractions, by country, October 2013
                                        • 2012 proved to be wettest summer in 100 years
                                          • Figure 15: UK rainfall trends, 2007-12
                                        • Recent fuel price fluctuations could affect holiday planning
                                          • Figure 16: UK average petrol prices, January 2010-November 2013
                                        • Further cuts to arts and culture funding
                                          • Unequal distribution of culture funding
                                            • Hospitality and tourism receive 12% funding cut
                                              • UK economy showing signs of recovery
                                                • Figure 17: Trends in UK GDP, by quarter, Q1 2008-Q2 2013
                                              • Incomes continue to be squeezed
                                                • Figure 18: Trends in inflation and average weekly earnings, January 2008-October 2013
                                              • Growth in mobile device ownership creates opportunities for growth
                                                • Figure 19: Trends in device ownership levels, September 2012-September 2013
                                            • Who’s Innovating?

                                              • Key points
                                                • Technology continues to open up possibilities
                                                  • Apple iBeacon
                                                    • Touch tables and screens
                                                      • VR and mid-air gestures also have potential
                                                        • New attractions and exhibits
                                                          • Rose revived
                                                            • Zoo goes all exotic
                                                              • Tate Britain revitalised
                                                                • New exhibition for Natural History Museum
                                                                  • Snow joke
                                                                    • Making attractions into multi-use venues
                                                                    • Market Size and Forecast

                                                                      • Key points
                                                                        • Visits bounce back after lacklustre 2012
                                                                          • Figure 20: Trends in visits to UK visitor attractions, 2008-18
                                                                        • Forecast
                                                                          • Figure 21: Forecasts visits to UK attractions, 2008-18
                                                                      • Segment Performance

                                                                        • Key points
                                                                          • Growth for all, but Northern Ireland stars
                                                                            • Figure 22: Trends in visits* to UK visitor attractions, by country 2008-12
                                                                          • Historic properties and gardens see strongest growth
                                                                            • Figure 23: Trends in visits to visitor attractions in England, by segment* 2008-12
                                                                          • Free vs paid
                                                                            • Domestic vs overseas
                                                                            • Market Share

                                                                              • Key points
                                                                                • National Trust attracts most visitors
                                                                                  • Figure 24: Leading attraction operators and organisations, by visitor numbers, 2012
                                                                                • London leads the way with paid attraction visits
                                                                                  • Figure 25: Top ten* pay-for-entry attractions in England, by visitor numbers, 2011-12
                                                                                • Capital’s museums dominate free visits
                                                                                  • Figure 26: Top ten free visitor attractions in England, by visitor numbers, 2011-12
                                                                                • Merlin heads theme parks market
                                                                                  • Figure 27: Turnover of leading UK theme parks, 2010-12
                                                                                  • Figure 28: Visitor numbers for leading UK theme parks, 2010-12
                                                                              • Visitor Attraction Operators and Organisations

                                                                                • English Heritage
                                                                                    • Figure 29: English Heritage visitor statistics, 2009-13
                                                                                    • Figure 30: Top five English Heritage pay-for-entry sites, by annual visitors, 2010-2012
                                                                                    • Figure 31: Financial performance of English Heritage, 2008-12
                                                                                    • Figure 32: Breakdown of total incoming resources of English Heritage, 2011-12
                                                                                    • Figure 33: Breakdown of earned income of English Heritage, 2011-12
                                                                                  • Historic Royal Palaces
                                                                                      • Figure 34: Historic Royal Palaces visitor statistics, 2011-13 (rolling year to end of March)
                                                                                      • Figure 35: Financial performance of Historic Royal Palaces, 2009-13
                                                                                      • Figure 36: Breakdown of total incoming resources of Historic Royal Palaces, 2012-13
                                                                                    • Merlin Entertainments
                                                                                        • Figure 37: Merlin Entertainments global site numbers, by division, 2010-12
                                                                                        • Figure 38: Merlin Entertainments total global visitors, by division, 2010-12
                                                                                        • Figure 39: Key financial highlights of Merlin Entertainments, 2011-12
                                                                                      • The National Trust
                                                                                          • Figure 40: Trends in visitors at National Trust pay-for-entry properties, 2008/13 (to end of February)
                                                                                          • Figure 41: Top ten National Trust sites, by annual visits, 2012-13
                                                                                          • Figure 42: Financial performance of the National Trust, 2009-13
                                                                                          • Figure 43: Breakdown of total income for the National Trust, 2012-13
                                                                                          • Figure 44: Breakdown of the income of the National Trust (Enterprises), 2012-13
                                                                                        • The National Trust for Scotland
                                                                                            • Figure 45: Trends in members and visitors at National Trust for Scotland sites, 2010-13
                                                                                            • Figure 46: Financial performance of the National Trust for Scotland, 2008-12
                                                                                            • Figure 47: Breakdown of total incoming resources for the National Trust for Scotland, 2012-13
                                                                                            • Figure 48: Breakdown of turnover, by commercial activities for the National Trust for Scotland, 2012-13
                                                                                          • Tate
                                                                                              • Figure 49: The Tate visitor statistics, 2010-13 (rolling year to 31 March 2013)
                                                                                              • Figure 50: Financial performance of Tate, 2009-13
                                                                                              • Figure 51: Self-generated income breakdown for Tate, 2011-12
                                                                                          • Brand Communication and Promotion

                                                                                            • Key points
                                                                                              • Merlin Entertainment and Warner Bros leading UK attraction advertisers
                                                                                                • Figure 52: Media advertising spend, by leading UK visitor attraction operators and organisations, 2009-12
                                                                                              • TV most common media type among UK attractions
                                                                                                • Figure 53: Types of media used by leading UK visitor attraction operators and organisations, 2012
                                                                                              • Cultural attractions draw large Twitter following
                                                                                                • Figure 54: Facebook likes and Twitter followers of leading UK visitor attraction operators and organisations
                                                                                            • The Consumer – Types of Attraction Visited

                                                                                              • Key points
                                                                                                • Two thirds have visited an attraction in the past year
                                                                                                  • Figure 55: Types of attraction visited in past 12 months, October 2013
                                                                                              • The Consumer – Attitudes towards Visitor Attractions

                                                                                                • Key points
                                                                                                  • Two in five look for deals before deciding where to visit
                                                                                                    • Figure 56: Attitudes towards visitor attractions, October 2013
                                                                                                • The Consumer – Theme Park Catchment Areas

                                                                                                  • Key points
                                                                                                    • People prepared to travel from afar to visit a theme park
                                                                                                      • Figure 57: Theme park catchment areas, October 2013
                                                                                                    • Theme park visitors happy to travel further
                                                                                                      • Figure 58: Theme park catchment areas, by types of attraction visited in past 12 months, October 2013
                                                                                                  • The Consumer – Attitudes towards Theme Parks

                                                                                                    • Key points
                                                                                                      • Altruism Towers?
                                                                                                        • Figure 59: Attitudes towards theme parks, October 2013
                                                                                                      • Theme park visitors like certainty
                                                                                                        • Figure 60: Attitudes towards theme parks, by types of attraction visited in past 12 months, October 2013
                                                                                                    • Appendix – Market Size Forecast Scenarios

                                                                                                        • Figure 61: Trend in visits to UK visitor attractions, market size forecast scenarios, 2013-18
                                                                                                    • Appendix – The Consumer – Types of Attraction Visited

                                                                                                        • Figure 62: Most popular types of attraction visited in past 12 months, by demographics, October 2013
                                                                                                        • Figure 63: Next most popular types of attraction visited in past 12 months, by demographics, October 2013
                                                                                                        • Figure 64: Other types of attraction visited in past 12 months, by demographics, October 2013
                                                                                                        • Figure 65: Types of attraction visited in past 12 months, by most popular types of attraction visited in past 12 months, October 2013
                                                                                                        • Figure 66: Types of attraction visited in past 12 months, by next most popular types of attraction visited in past 12 months, October 2013
                                                                                                    • Appendix – The Consumer – Attitudes towards Visitor Attractions

                                                                                                        • Figure 67: Most popular attitudes towards visitor attractions, by demographics, October 2013
                                                                                                        • Figure 68: Next most popular attitudes towards visitor attractions, by demographics, October 2013
                                                                                                        • Figure 69: Attitudes towards visitor attractions, by types of attraction visited in past 12 months, October 2013
                                                                                                        • Figure 70: Attitudes towards visitor attractions, by types of attraction visited in past 12 months, October 2013
                                                                                                    • Appendix – The Consumer – Theme Park Catchment Areas

                                                                                                        • Figure 71: Most popular theme park catchment areas, by demographics, October 2013
                                                                                                        • Figure 72: Next most popular theme park catchment areas, by demographics, October 2013
                                                                                                    • Appendix – The Consumer – Attitudes towards Theme Parks

                                                                                                        • Figure 73: Most popular attitudes towards theme parks, by demographics, October 2013
                                                                                                        • Figure 74: Next most popular attitudes towards theme parks, by demographics, October 2013
                                                                                                        • Figure 75: Attitudes towards theme parks, by most popular theme park catchment areas, October 2013
                                                                                                        • Figure 76: Attitudes towards theme parks, by next most popular theme park catchment areas, October 2013

                                                                                                    About the report

                                                                                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                    • The Consumer

                                                                                                      What They Want. Why They Want It.

                                                                                                    • The Competitors

                                                                                                      Who’s Winning. How To Stay Ahead.

                                                                                                    • The Market

                                                                                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                    • The Innovations

                                                                                                      New Ideas. New Products. New Potential.

                                                                                                    • The Opportunities

                                                                                                      Where The White Space Is. How To Make It Yours.

                                                                                                    • The Trends

                                                                                                      What’s Shaping Demand – Today And Tomorrow.

                                                                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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