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Description

Description

“Visitor attractions continue to benefit from an expanding pool of potential patrons as a weak pound boosts inbound tourism and holidaying at home, while new technologies and venue formats have an important role to play in keeping experiences refreshed.”

– David Walmsley, Senior Leisure Analyst

This report looks at the following areas:

  • Can attractions have too much technology?
  • Rise of pop culture can bring in the brands

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The market
            • More visitors drawn to attractions
              • Figure 1: Forecast of trends in visits to UK visitor attractions, 2012-22
            • English attractions take lion’s share of visits
              • Figure 2: Share of visits to UK visitor attractions, by nation, 2016
            • Time-poor tourists make tough choices
              • Figure 3: Volume of inbound holiday visits by overseas visitors to the UK, 2012-16
            • The consumer
              • Attractions market offers something for everyone
                • Figure 4: Types of attractions visited, September 2017
              • Day trips dominate
                • Figure 5: Occasions for attraction visiting, September 2017
              • Attraction visiting is a family business
                • Figure 6: People visited attractions with, September 2017
              • Visitors ready to refuel
                • Figure 7: Attraction visiting activities, September 2017
              • Technology relieves pain before adding to pleasure
                • Figure 8: Interest in premium attraction visiting services, September 2017
              • What we think
              • Issues and Insights

                • Can attractions have too much technology?
                  • The facts
                    • The implications
                      • Rise of pop culture can bring in the brands
                        • The facts
                          • The implications
                          • The Market – What You Need to Know

                            • More visitors drawn to attractions
                              • Embracing the great outdoors
                                • Time-poor tourists make tough choices
                                  • New attractions offer food and thought
                                  • Market Size and Forecast

                                    • Attractions appeal to more visitors
                                      • Figure 9: Trends in visits to UK visitor attractions, 2012-22
                                    • Forecast
                                        • Figure 10: Forecast of trends in visits to UK visitor attractions, 2012-22
                                      • Forecast methodology
                                      • Market Segmentation

                                        • Lion’s share for England
                                            • Figure 11: Share of visits to UK visitor attractions, by nation, 2016
                                          • Visitors attracted outdoors
                                              • Figure 12: Attraction visiting trends in England, by attraction category, 2015-16
                                          • Market Drivers

                                            • Day trippers back for more
                                                • Figure 13: Tourism day visits, 2011-16
                                              • Tourists here for a good time, not a long time
                                                  • Figure 14: Volume of inbound holiday visits by overseas visitors to the UK, 2012-16
                                                • Pressures on budgets
                                                    • Figure 15: Local government spending on museums in England, 2010/11-2015/16
                                                  • Demand forecasts guided by climate change
                                                    • Figure 16: Variation from historic average* of UK sunshine hours and rainfall, 2012-16
                                                  • Technology adds to the experience
                                                  • Launch Activity and Innovation

                                                    • Zoos and hotels lead investment cycle
                                                      • Food for thought
                                                        • Leftfield enters the mainstream
                                                          • Culture goes pop
                                                          • The Consumer – What You Need to Know

                                                            • Something for everyone
                                                              • We like a day out
                                                                • Families first and friendships to build on
                                                                  • No empty stomachs on a full day out
                                                                    • Well worth (avoiding) the wait
                                                                    • Attractions Visited

                                                                      • Three out of four have visited
                                                                        • Figure 17: Types of attractions visited, September 2017
                                                                      • Visitors know what they like
                                                                          • Figure 18: Repertoires of types of attractions visited, September 2017
                                                                      • Occasions for Attraction Visiting

                                                                        • Getting away for the day
                                                                            • Figure 19: Occasions for attraction visiting, September 2017
                                                                          • Niche venues attractive to the dating game
                                                                              • Figure 20: Attractions visited on a date, September 2017
                                                                          • Attraction Visiting Companions

                                                                            • It’s a family affair
                                                                                • Figure 21: People visited attractions with, September 2017
                                                                              • Mum’s the word on visiting decisions
                                                                                  • Figure 22: Experience of visiting attractions with family members, by gender, September 2017
                                                                              • Visit Activities

                                                                                • Grazing at the zoo
                                                                                    • Figure 23: Attraction visiting activities, September 2017
                                                                                  • Day trippers and tourists watch their wallets
                                                                                      • Figure 24: Non-participation in visitor attraction activities, by occasions for visiting, September 2017
                                                                                    • Women more willing to share
                                                                                      • Figure 25: Sharing experience of attraction visiting, by gender, September 2017
                                                                                  • Interest in Premium Services

                                                                                    • Pain relief v added attractions
                                                                                        • Figure 26: Interest in premium attraction visiting services, September 2017
                                                                                      • Interactive guides – Don’t ask Siri
                                                                                          • Figure 27: Interest in experts and smartphone apps as a guide to an attraction, by age, September 2017
                                                                                      • Appendix

                                                                                        • Data sources
                                                                                          • Abbreviations
                                                                                            • Fan chart forecast
                                                                                                • Figure 28: Forecast of trends in visits to UK visitor attractions, 2017-2022

                                                                                            About the report

                                                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                            • The Consumer

                                                                                              What They Want. Why They Want It.

                                                                                            • The Competitors

                                                                                              Who’s Winning. How To Stay Ahead.

                                                                                            • The Market

                                                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                            • The Innovations

                                                                                              New Ideas. New Products. New Potential.

                                                                                            • The Opportunities

                                                                                              Where The White Space Is. How To Make It Yours.

                                                                                            • The Trends

                                                                                              What’s Shaping Demand – Today And Tomorrow.

                                                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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