Vitamins and Supplements - Europe - December 2010
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As consumers across Europe have become increasingly aware of the benefits of a healthy diet, the demand for healthy food as well as vitamins and dietary supplements has risen over the last two decades. The emergence of a body of medical evidence linking diet to physical health has also encouraged growing numbers of consumers to incorporate vitamins and supplements into their diets.
In addition to a better informed populace, increasing income levels and greater availability and choice via drugstores, grocery stores and the internet, have all contributed to an expanding consumer base for vitamins, minerals, and supplements. By the year 2010, the market for vitamins and supplement in the ‘big 5’ (France, Germany, Italy, Spain and the UK) was valued at €1.8 million.
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