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Mintel’s Vitamins & Supplements Bundle provides a comprehensive and extensive overview of the vitamins and supplements markets and consumers. These reports will equip you with exclusive consumer research and market information combined with expert analysis, context and commentary for a holistic view of the vitamins and supplements market.

Make sure you stay one step ahead of your competition – Mintel’s actionable insights and recommendations will help you take advantage of the latest trends and opportunities in your industry.

Reports included:


Understand your market

  • Know your market value
  • Utilise cross-category trends
  • Plan long-term with forecasting

Meet your consumer

  • Pinpoint consumer wants
  • Study buyer behaviour
  • Understand demographic segmentation

Know your competition

  • Know market shares
  • Identify your positioning
  • Benchmark primary consumer findings