UK Vitamin and Supplement Market Research - September 2012
Some questions answered in the 'UK Vitamin and Supplement Market Research" report include:
- How will EFSA’s stricter requirements for supplements affect the market?
- Where could innovation go to reignite interest?
- How can manufacturers better engage the expanding demographic groups?
- How can manufacturers cross-fertilise with other markets?
Up just 2.7% on the previous year and valued at £385 million in 2012, the market for vitamins and supplements is not growing strongly. The struggle to gain momentum bears witness to challenging trading conditions for companies targeting this industry.
This report looks at factors underpinning market forces (demographic shifts, the regulatory framework and the recession) along with manufacturer and retailer efforts to harness or mitigate them: product developments, marketing concepts and retailer initiatives.
Mintel also takes a view on the future of the market and which competing markets offer indicators of growth and trends.
This report covers the following vitamin and supplement sectors:
- Vitamins – multivitamins and single-dose vitamins (ie vitamin A, B C, D, E etc)
- Minerals – ie iron, zinc, calcium, potassium, magnesium, copper, selenium
- Dietary supplements – includes supplements such as cod liver oil, fish oils, gamma-linolenic acids (GLAs), evening primrose oil, glucosamine and herbs such as garlic, ginseng and ginger.
These products have GSL status, ie they are available on open sale in all types of outlets including grocers, pharmacies and drugstores.
Unless a medicinal claim is made for the products, vitamins and supplements are not classified as medicines and, therefore, are not subject to the Medicines Act 1968, or the Medicines for Human Use Regulations 1994. They are, however, controlled by the Food Safety Act 1990, and therefore have to be fit for human consumption.
- Miscellaneous products claiming to be ‘vitamin-enriched’ or ‘performance-enhancing’
- Homeopathic and herbal remedies.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
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