Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Vitamins & Supplements - Global Annual Review - 2016

Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What you get

What's included

Why buy from us?


Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.


Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.


A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

      • Top five VMS markets
        • Figure 1: top 5 markets for sales of VMS products, 2015
        • Figure 1: Global launches of VMS products, % by country, January 2013-November 2015
        • Figure 2: Top 5 growth markets for VMS products, CAGR last 5 years 2009-2014
      • More products are calling out their suitability for consumers with restricted diets for health or religious reasons
        • Figure 4: global launches of VMS products, % by top 5 claim categories, January 2013-November 2015
        • Figure 3: Global launches of VMS products, % by leading claims, 2013-15
    • The Big Stories

      • Supplements form part of consumers’ total wellbeing activities
        • Figure 6: China, top 5 reasons for buying supplements for self/family, June 2015
        • Figure 7: US, top healthy actions performed in the last 12 months, June 2015
        • Figure 8: Europe’s big 5 markets, agreement that “it is better to get vitamins from a healthy diet than to rely on VMS”, 2015
        • Figure 9: Global launches of VMS, % with a demographic positioning, Jan 2013-Nov 2015
      • Lifestage targeting is one way forwards
        • Rise of online purchasing can help customisation in the VMS category
          • Figure 10: UK, channels used to buy VMS in the last 12 months, June 2015
          • Figure 11: China, channels used to buy VMS in the last 12 months, June 2015
        • Ageing population means a bigger audience for senior supplements
          • Figure 12: Europe’s top 5 markets, agreement that “people need more VMS as they get older”, 2015
          • Figure 13: China, purchase of health supplements for self and others in The last 12 months, June 2015
          • Figure 14: Global launches of VMS by type of functional claims (%), Jan 2012-Nov 15
      • Notable Products

        • Looking to the Future

          • VMS for sleep and energy help consumers cope with life’s stressors
            • Figure 15: Global launches of healthcare products with an energy or sleep/stress claim, % by top 5 countries, Jan 2012-Nov 15
            • Figure 16: US, barriers to sleep aid usage, November 2014
          • Consumer interest in new appearance benefits
            • Figure 17: Europe’s big 5 markets, health issues experienced and future concerns (ageing skin e.g. wrinkles), June 2015
            • Figure 18: China, reasons to purchase VMS for self/family, June 2015
            • Figure 19: Global launches of food, drink and supplements with beauty* claims, % by region, 2011-15
            • Figure 20: UK, top 5 important factors in determining the appearance of skin, March 2015
            • Figure 21: US, consumer use or interest in using VMS for beauty benefits, by age, June 2015
          • New formats can help bring non-users into the VMS category
            • Figure 22: Global launches of VMS, % by format, 2012-15
            • Figure 23: US, formats of VMS used in the past 12 months, by 18-24 and 65+ age groups, June 2015
            • Figure 24: France, Germany, Italy, Spain, selected attitudes towards VMS products, 2015
            • Figure 25: China, agreement that “health supplements are for those who have less time to look after their health”, by age, December 2013
            • Figure 26: China, barriers to using health supplements, June 2014
        • The Analyst’s View

          Vitamins & Supplements - Global Annual Review - 2016

          US $1,995.00 (Excl.Tax)