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Description

Description

Addressing nutrient deficiency by introducing vitamins and supplements in new formats and making them consumable on a daily basis will drive growth.

Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

EXECUTIVE SUMMARY

KEY TRENDS

  • Key Drivers

CONSUMER INSIGHTS

MARKET APPLICATION

  • Opportunities

WHO'S INNOVATING

  • Local innovations

GLOBAL INNOVATIONS

GLOBAL TRENDS PLAYING OUT IN INDIA

APPENDIX

MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Key trends

      • Key Drivers
    • CONSUMER insights

      • [Graph] India: Reasons for not using VMS, Nov 2019
      • [Graph] India: Usage of vitamins, by reason, Nov 2019
      • [Graph] India: Formats of VMS, Nov 2019
      • [Graph] India: Ayurvedic supplements in comparison to regular VMS
    • Market application

      • Opportunities
    • Who's Innovating

      • Local innovations
    • Global innovations

      • Global trends playing out in india

        • appendix

          • MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

            This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

            • Key Trends

              Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.

            • Consumer

              Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.

            • Brand/Company

              Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.

            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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