Vodka - UK - March 2009
Vodka leads the UK spirits market in both sales and growth rate, surpassing Scotch whisky in 2007, with sales rising by 29% in volume to 79 million litres and 20% in value to over £1.8 billion between 2003 and 2008.
Strong appeal among young drinkers – and both budget and premium growth – is keeping the category buoyant during the economic downturn but growth is expected to slow in 2009.
How will the buoyant vodka category perform as the recession deepens?
What is the impact of the responsible drinking lobby on the vodka market?
Which contenders are battling it out in the league tables?
How has share shifted across channels to market?
Do opportunities exist to expand vodka’s core base beyond young drinkers?
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