Walking and Cycling Holidays - UK - April 2013
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“Brands could make better use of social media channels to connect holidaymakers before a holiday, to group those with common interests or motivations together and allow holidaymakers to begin interacting and forging relationships before a holiday even begins. Using social media channels could help to tie holidaymakers into a given brand and improve customer loyalty and repeat business.”
– Harry Segal, Research Analyst
Some questions answered in this report include:
This report examines walking and cycling holidays taken by UK residents and explores motivations behind and consumer attitudes towards taking such a holiday. The report also investigates core drivers behind change in the market and key players and products in the industry.
For the purposes of this report, walking and cycling holidays are holidays, either domestic or overseas, where walking or cycling is the primary purpose of the trip, rather than activities carried out while on another type of holiday. However, the report also explores walking or cycling as excursions while on another type of holiday. A holiday must include a stay of at least one night.
An adult, for the purposes of Mintel’s research, is anyone aged 16 or over.
The standard travel and tourism definitions used in the terminology of this report are as follows:
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