A Year of Innovation in the Bottled Water Market 2023
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Explore the latest global innovations across the bottled water industry in 2023. Our global bottled water market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
In Europe, flavoured waters have seen a large increase in launch activity over the past year, accounting for 49% of all bottled water launches in the year to May 2023. In times of economic difficulty, consumers want nutritious food and drink products at affordable prices. Adding value to bottled water products in the form of vitamin/mineral fortification enables brands to trade up consumers’ purchase decisions.
As part of wider sustainability efforts, plastic reduction has become a major focus for retailers and food and drink manufacturers over recent years. Asian consumers are willing to try new bottled water products based on the packaging’s recyclability. While still niche, canned formats have begun to increase their share among non-flavoured water product launches.
In North America, sustainability and health are leading purchase drivers. As a result, planet-friendly packaging claims are on the increase, and brands are fortifying water to enhance its healthy image. From collagen-infused water that promotes skin health to water with immune-boosting ingredients, bottled water is arguably better positioned than most other beverage sectors to help consumers achieve their personal health goals.
This report, written by Amrin Walji, a leading innovation analyst, delivers in-depth commentary and analysis to highlight global trends and innovation in bottled water and add expert context to the numbers.
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.