Water Sports and Leisure - US - February 2013
“Addressing consumers’ lack of access to waterways for water sports participation could translate to more water sports parks and other artificial waterways. Suppliers to the water sports market could pool their capital and collaborate with municipalities/developers to develop more parks in areas without access to waterways to help increase participation. Furthermore, parks in themselves can serve as another way for suppliers to market their products.”
– Fiona O’Donnell, Senior Lifestyles & Leisure Analyst
Some questions answered in this report include:
- How feasible are artificial water sports locations?
- How can brands leverage the fitness factor?
- Can equipment costs be mitigated to attract more participants?
- How can the market encourage vacation beach goers to try water sports?
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