Wearable Technology - UK - December 2015
“Appearance and design is the third most important purchase driver for wearables, ahead of more technological features such as measurement reliability, cross-device compatibility and touch screens. This suggests that ‘wearability’ and fit to personal style tend to prevail over the technological aspect in consumers’ minds, as people perceive these devices as personal accessories that they would like to customise rather than as purely technological gadgets.”
– Sara Ballaben, Technology Analyst
This report examines the following areas:
- Taking wearables into the mainstream
- How can wearables become more relevant to consumers?
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