UK Smartwatches and Wearable Technology Market Report 2023
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Stay ahead of the curve and future-proof your business with Mintel’s UK Smartwatches and Wearable Technology Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest UK wearable technology market research, trends and consumer behaviours affecting your business. Get a 360° view of the smartwatch market, including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
The market for smartwatches will continue to grow organically as further growth opportunities are presented outside of established, younger more tech-savvy audiences. Although barriers to the wearable market are low for devices such as fitness trackers, an established brand is key for those looking at higher-end watches.
Communicate multipurpose convenience
Highlighting smartwatches’ multifaceted capabilities can help create convenience in all areas of consumers lives, from productivity and entertainment to a digital health assistant. Brands in the smartwatch market can also accentuate the ability of smartwatches to be a proxy for smartphones and help reduce screen time.
Promote longevity
With consumers still affected the cost of living crisis, promoting value and durability of devices will be key as brands compete for consumers’ attention in the smartwatch market. Promoting longevity of devices will help consumers feel like they are making an investment, especially when teamed with messages around the unique benefits to an individual’s health and wellbeing.
To learn more about the smartwatch market, including a five-year forecast, consumer behaviour analysis, and market opportunities recommendations, purchase our full UK Smartwatches and Wearable Technology Market Report.
Apple, MymonX, Huawei, Fossil, Xiaomi, Fitbit.
This report, written by Joe Birch, a leading technology analyst, delivers in-depth commentary and analysis to highlight smartwatch market trends and add expert context to the numbers.
For wearable technology brands to make inroads with less affluent households, promoting the long term investment upside both financially and for health will be key.
Joe Birch
Technology Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.