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Description

Description

“The wearables market is experiencing strong growth, particularly with smart earbuds. More manufacturers are offering their earbud variants, which is helping to push this industry. Consumers are also increasingly interested in a variety of use cases for wearables. The Nubia Alpha smartwatch in particular highlights where the industry is potentially going, with the functionality of a smartwatch replicating a smartphone.”
– Zach Emmanuel, Consumer Technology Analyst

This report looks at the following areas:

  • Opportunity to offer deep app integration with smart earbuds
  • Extending the smart functionality of fitness trackers is likely to appeal

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Smartwatches driving strong growth in wrist-worn wearables market
              • Figure 1: Estimated unit sales of wrist-worn wearable devices, by product category, 2016-19
            • More manufacturers offering smart earbuds amid growing consumer interest
              • Concerns over privacy could hold back sales of new connected wearables
                • Google acquires Fitbit for $2.1 billion
                  • Companies and brands
                    • Amazon unveils Alexa-supported ring and glasses
                      • Nubia releases ‘wearable phone’ smartwatch called Nubia Alpha
                        • The consumer
                          • Growth in all wearables particularly smart earbuds
                            • Figure 2: Ownership of wearable devices, September 2018 and August 2019
                          • Significant increase in intent to purchase wearables
                            • Figure 3: Intent to purchase wearables in next year, September 2018 and August 2019
                          • Interest grows in using wearables for payments, security and IoT
                            • Figure 4: Functions of smart wearables, August 2019
                          • Apple leads smartwatch market
                            • Figure 5: Brand of smartwatch, August 2019
                          • Fitbit dominates sports watches industry
                            • Figure 6: Brand of fitness bands/sports watches, August 2019
                          • Increase in frequency of use of wearables
                            • Figure 7: Frequency of use of smartwatch, sports watch or fitness tracker, September 2018 and August 2019
                          • Social media use on smartwatches rises significantly
                            • Figure 8: Most popular activities on smartwatch, September 2018 and August 2019
                          • Almost two thirds of smartwatches connected to a network provider
                            • Figure 9: Smartwatch cellular connectivity, August 2019
                          • Consumers still see smartwatches as too expensive and less stylish than normal watches
                            • Millennials most likely to value battery life in a smartwatch
                              • Figure 10: Opinions on smartwatch stylishness, battery life and cost, August 2019
                            • What we think
                            • Issues and Insights

                              • Opportunity to offer deep app integration with smart earbuds
                                • The facts
                                  • The implications
                                    • Extending the smart functionality of fitness trackers is likely to appeal
                                      • The facts
                                        • The implications
                                        • The Market – What You Need to Know

                                          • Smartwatches driving strong growth in wrist-worn wearables market
                                            • More manufacturers offering smart earbuds amid growing consumer interest
                                              • Concerns over privacy could hold back sales of new connected wearables
                                                • Manufacturers increasingly blurring the lines between fitness tracker and sports watch
                                                  • Google acquires Fitbit for $2.1 billion
                                                  • Market Size and Segmentation

                                                    • Smartwatches drive strong growth in wrist-worn wearables market
                                                      • Figure 11: Estimated unit sales of wrist-worn wearable devices, by product category, 2016-19
                                                    • Manufacturers increasingly blurring the lines between fitness tracker and sports watch
                                                    • Market Drivers

                                                      • More manufacturers offering smart earbuds amid growing consumer interest
                                                        • Concerns over privacy could hold back sales of new connected wearables
                                                          • Wearables to benefit from increasing number of consumers with connected home devices
                                                            • Google acquires Fitbit for $2.1 billion
                                                            • Companies and Brands – What You Need to Know

                                                              • Tech giants including Google and Amazon enter smart earbuds market
                                                                • Amazon unveils Alexa-supported ring and glasses
                                                                  • Apple releases second-generation AirPods and Apple Watch Series 5
                                                                    • Snapchat announces upcoming Spectacles 3 with 3D cameras
                                                                      • Samsung unveils new smartwatches and fitness trackers including Galaxy Watch Active
                                                                        • Nubia releases ‘wearable phone’ smartwatch called Nubia Alpha
                                                                        • Launch Activity and Innovation

                                                                          • Tech giants including Google and Amazon enter smart earbuds market
                                                                            • Galaxy Buds
                                                                              • Microsoft Surface Earbuds
                                                                                • Powerbeats Pro
                                                                                  • Amazon Echo Buds
                                                                                    • Google Pixel Buds
                                                                                      • Amazon unveils Alexa-supported ring and glasses
                                                                                        • Consumers may be more receptive to Amazon’s approach to smart glasses
                                                                                          • Google announces Google Glass Enterprise Edition 2
                                                                                            • Apple releases second-generation AirPods and Apple Watch Series 5
                                                                                              • Figure 12: ‘Hey Siri’ functionality on Apple’s second-generation AirPods
                                                                                            • Snapchat announces upcoming Spectacles 3 with 3D cameras
                                                                                              • Samsung unveils new smartwatches and fitness trackers including Galaxy Watch Active
                                                                                                • Figure 13: Samsung Galaxy Watch Active, Galaxy Fit, Galaxy Fit e and Galaxy Buds
                                                                                              • Nubia releases ‘wearable phone’ smartwatch called Nubia Alpha
                                                                                                • Figure 14: Nubia Alpha
                                                                                              • Nubia Alpha presents possible future for smartwatches
                                                                                              • The Consumer – What You Need to Know

                                                                                                • Growth in all wearables particularly smart earbuds
                                                                                                  • Significant increase in intent to purchase wearables
                                                                                                    • Interest grows in using wearables for payments, security and IoT
                                                                                                      • Apple leads smartwatch market
                                                                                                        • Fitbit dominates sports watches industry
                                                                                                          • Increase in frequency of use of wearables
                                                                                                            • Social media use on smartwatches rises significantly
                                                                                                              • Almost two thirds of smartwatches connected to a network provider
                                                                                                                • Consumers still see smartwatches as too expensive and less stylish than normal watches
                                                                                                                  • Millennials most likely to value battery life in a smartwatch
                                                                                                                  • Ownership of Wearable Devices

                                                                                                                    • Growth in all wearables but particularly smart earbuds
                                                                                                                      • Figure 15: Ownership of wearables, August 2019
                                                                                                                      • Figure 16: Ownership of wearable devices, September 2018 and August 2019
                                                                                                                  • Intent to Purchase Wearable Devices

                                                                                                                    • Significant increase in intent to purchase wearables
                                                                                                                      • Figure 17: Intent to purchase wearables in next year, August 2019
                                                                                                                      • Figure 18: Intent to purchase wearables in next year, September 2018 and August 2019
                                                                                                                    • Almost half of Generation Z intends to buy smart earbuds
                                                                                                                      • Figure 19: Generation Z and Millennials’ intent to purchase wearables, August 2019
                                                                                                                    • Most consumers currently disinterested in smart glasses
                                                                                                                      • Figure 20: Interest in purchasing smart glasses in the future, August 2019
                                                                                                                    • Consumers most likely to be interested in using smart glasses for pictures
                                                                                                                      • Figure 21: Use cases of smart glasses, August 2019
                                                                                                                  • Potential Use of Wearable Devices

                                                                                                                    • Interest grows in using wearables for payments, security and IoT
                                                                                                                        • Figure 22: Functions of smart wearables, September 2018 and August 2019
                                                                                                                      • Generation Z driving interest in contactless payments via wearables
                                                                                                                        • Figure 23: Interest in mobile payments, by generation, August 2019
                                                                                                                    • Brand and Source of Purchase for Wrist-Worn Wearable

                                                                                                                      • Apple leads smartwatch market
                                                                                                                        • Figure 24: Brand of smartwatch, August 2019
                                                                                                                      • Fitbit dominates sports watches industry
                                                                                                                        • Figure 25: Brand of fitness bands/sports watches, August 2019
                                                                                                                      • Older Millennials most likely to have bought their smartwatch or sports watch themselves
                                                                                                                        • Figure 26: Acquisition of smartwatch, sports watch or fitness tracker, August 2019
                                                                                                                      • Consumers most likely to purchase via an online retailer
                                                                                                                        • Figure 27: Location of purchase for smartwatch, sports watch or fitness tracker, August 2019
                                                                                                                    • Use of Smartwatches and Fitness Bands

                                                                                                                      • More consumers using their wrist-worn wearables frequently
                                                                                                                        • Figure 28: Frequency of use of smartwatch, sports watch or fitness tracker, September 2018 and August 2019
                                                                                                                      • Social media use on smartwatch rises significantly
                                                                                                                        • Figure 29: Most popular activities on smartwatch, September 2018 and August 2019
                                                                                                                      • Almost two thirds of smartwatches connected to a network provider
                                                                                                                          • Figure 30: Smartwatch cellular connectivity, August 2019
                                                                                                                      • Attitudes towards Smartwatches

                                                                                                                        • Consumers still see smartwatches as too expensive
                                                                                                                          • Six in 10 think normal watches are more stylish
                                                                                                                            • Millennials most likely to value battery life in a smartwatch
                                                                                                                              • Figure 31: Opinions on smartwatch stylishness, battery life and cost, August 2019
                                                                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                              • Abbreviations
                                                                                                                                • Consumer research methodology

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