Wearable Technology - US - December 2017
"The year 2017 was a disappointing year for wearable tech. Marquee brands have seen unfortunate reversals of fortune, including declines at Fitbit, GoPro, and Garmin. However, on the basis of burgeoning sales of smartwatches, hearables, and high-end fitness bands with LED (light-emitting diode) screens, Mintel sees shipments returning to growth in 2019. Against this backdrop, Mintel explores the market for fitness-related tech, as well as the emerging category of VR (virtual reality) headsets. Subjects include current ownership and interest in products, gifting, historical upgrading, intent to upgrade, features sought from wearables, and desired activities in VR."
- Billy Hulkower, Senior Technology Analyst
This Report looks at the following areas:
- Wearable tech not for everyone
- Heavy competition from other tech spheres
- Falling sales at specialists place bottom lines in the red
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