Wearable Technology - US - December 2018
"Although some segments of the market are more mature, it’s still early days for most wearables. Features and standards are evolving, companies are still jostling for position, and consumers seeking to buy are finding it difficult to get all the features they want in a single device at an affordable price. These challenges have led to some volatility in the market. However, as consumers seem to have solid interest in mobility and gaining fitness and communications features in a single wearable device, there is clearly long-term potential for this category."
- Fiona O'Donnell, Director - Multicultural, Lifestyles, Travel & Leisure
This report looks at the following areas:
- Slowing growth for wearables in a fragmented market
- Wearables: a nice to have, not a must have
- Early innovators stumble
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