Web Aggregators in Financial Services - UK - June 2012
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“Mintel’s consumer research shows that price comparison sites are often seen as a great starting point or a useful research tool, but not all users are prepared to complete their purchase through the aggregator channel. Providers face a challenge to change perceptions and ensure that more people are happy to buy products through such sites.”
– Deborah Osguthorpe, Senior Financial Services Analyst
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