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Weddings and Honeymoons Abroad - UK - October 2010

This report examines the market for weddings and honeymoons abroad, looking at trends and consumer attitudes, strengths and weaknesses, the domestic context, the broader market environment, innovations of interest and the future of the market.

  • The popularity of weddings abroad continues to increase. Mintel estimates that, since 2005, the number of such ceremonies has risen by approximately 27%. Almost 18% of all weddings are now estimated to take place abroad.
  • This rise has come as the number of weddings conducted in the UK has continued to fall – 270,000 took place in 2008 (the latest year for which official data is available), marking an 11.5% drop over the 10 years since 1998. Indeed, In England and Wales, 2008 saw the number of people getting married fall to its lowest point since 1895.
  • Mintel’s exclusive consumer research reveals that three in ten people believe they may marry, remarry or renew their vows in future. One in five people expects to get married at some point. The likelihood of holding these opinions varies regionally - four in ten people living in Yorkshire/the North East /the North West believe they may marry/remarry/renew vows in future, with those from the South/Midlands/Wales at the national average of three in ten. And one in four people from Yorkshire/the North East expects to get married in future, as do three in ten from the North West – versus a national average of one in five.
  • The percentage of consumers ‘in the market’ (those who may marry, remarry or renew their vows in future) that would like to honeymoon abroad has increased significantly in the last two years, reaching seven in ten – up from fewer than six in ten in 2008. Preferring a UK honeymoon – already a minority opinion in 2008 – is now even less likely, with approximately one in 33 now reporting this preference. And amongst the one in five consumers who expect to get married in future, almost four in five want to honeymoon abroad.
  • Across the ten-year period 1998-2008, 25-29-year-olds have remained the most likely to get married. However the average age at first wedding has increased for both men and women – for example, the age band second-most likely to contain brides in 1998 was 20-24-year-olds. In 2003 it was 30-34-year-olds and in 2008 it had become 35-44-year-olds.
  • In the last two years, the percentage of consumers agreeing that “The cost and time required in attending a wedding abroad puts relatives and friends in an awkward position” has fallen from approximately one in five to nearer one in seven.

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Table of contents

  1. Issues in the Market

      • Key issues
        • Definitions
          • Abbreviations
          • Future Opportunities

              • Trend: In Search of Memories
                • Trend: Nomadic Exploration
                • Market in Brief

                  • The state of marriage
                    • In the market
                      • Value increases
                        • Overseas popularity rising
                          • The honeymooners
                            • Where to?
                            • Internal Market Environment

                              • Key points
                                • A holiday for most
                                  • Figure 1: Percentage of adults booking UK and overseas holidays, 2010
                                • UK vs abroad
                                  • Figure 2: Domestic and overseas holiday volume, 2005-10
                                  • Figure 3: Domestic and overseas holidays expenditure, 2005-10
                                • Long-haul long term
                                  • Figure 4: Overseas holidays, by region, 2005-09
                                • Wedding package
                                  • Figure 5: Inclusive tours versus independent holidays, by volume, 2004-09
                                • Beach blast
                                  • Figure 6: Package holiday types, 2004-09
                              • Broader Market Environment

                                • Key points
                                  • Recession over – but only officially
                                    • Figure 7: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
                                  • Middle aged bulge
                                    • Figure 8: Trends and projections in the UK population (‘000s), by age group, 2005-15
                                  • ABs look to get away
                                    • Figure 9: Forecast adult population trends, by socio-economic group, 2005-15
                                  • Get online, get booked
                                    • Figure 10: Broadband penetration, by demographics, 2004-10
                                  • Short-haul, exchange and APD
                                    • Figure 11: Exchange rates for Sterling, 2005-10
                                  • Marriages continue to fall…
                                    • Figure 12: UK marriages and divorces, 1998-2008
                                  • … as do religious weddings
                                    • Figure 13: Number of marriages in England and Wales, by type of ceremony (civil or religious), 1998-2008
                                  • Ageing all over
                                    • Figure 14: Mean age for first marriages and remarriages in England and Wales, by gender, 1998-2008
                                    • Figure 15: Number of marriages in England and Wales, by age of bride, 1998-2008
                                  • Civil society?
                                    • Figure 16: Number of civil partnerships, 2005-08
                                • Competitive Context

                                  • Key points
                                    • Leisure shift
                                      • Figure 17: Expenditure priorities, 2005-2010
                                      • Figure 18: Expenditure priorities, percentage point changes, 2005-10
                                    • Overseas share grows
                                      • Figure 19: Number of weddings in the UK and abroad, 2005-10
                                  • Strengths and Weaknesses in the Market

                                      • Strengths
                                        • Cost
                                          • Honeymoons abroad entrenched
                                            • Affluent audience
                                              • Wedding expectations rise
                                                • Shift to leisure spending
                                                  • Weaknesses
                                                    • Weddings losing relevance?
                                                      • … and civil partnerships underperform
                                                        • Age of austerity
                                                          • Low knowledge of low cost
                                                            • APD increase
                                                            • Who’s Innovating?

                                                              • Key points
                                                                • Planning
                                                                  • Recession beating
                                                                    • Doing things differently
                                                                      • Joining hands
                                                                        • Location, location, location
                                                                        • Market Size and Forecast

                                                                          • Key points
                                                                            • Overseas growth
                                                                              • Figure 20: Number of weddings in the UK and abroad, 2005-15
                                                                            • Average cost increases
                                                                              • Figure 21: Estimated value of the weddings abroad market, 2005-15
                                                                            • Honeymoons head up
                                                                            • Segment Performance

                                                                              • Key points
                                                                                • Market development
                                                                                  • Figure 22: Estimated breakdown of expenditure on weddings abroad, 2010
                                                                              • Companies and Products

                                                                                  • Figure 23: Top 20 UK tour operator market share (all travel), by licensed passengers, October 2010
                                                                                • Weddings Abroad Guide
                                                                                  • Virgin Holidays
                                                                                    • TUI
                                                                                      • Thomas Cook
                                                                                        • Sandals
                                                                                          • Planet Holidays
                                                                                            • Perfect Weddings Abroad
                                                                                              • Kuoni
                                                                                                • Dream Weddings
                                                                                                  • Cosmos
                                                                                                  • Channels to Market

                                                                                                    • Key points
                                                                                                      • Internet usurps agents for bookings…
                                                                                                        • Figure 24: Method of booking used for last package holiday abroad, 2005-09
                                                                                                      • … and research
                                                                                                        • Figure 25: Package holiday research sources, 2005-09
                                                                                                    • Wedding Plans

                                                                                                      • Key points
                                                                                                        • For whom the (wedding) bell tolls
                                                                                                          • Figure 26: Wedding plans, 2005-10
                                                                                                        • Who may – and who expects
                                                                                                          • Planners and payers
                                                                                                            • Who’s out?
                                                                                                            • What People Think of Weddings Abroad

                                                                                                              • Key points
                                                                                                                • Positive signs
                                                                                                                  • Figure 27: Attitudes towards weddings abroad, 2005-10
                                                                                                                • Home vs Away
                                                                                                                  • The value of value
                                                                                                                    • So what about the guests?
                                                                                                                      • ‘Potentials’ and their attitudes
                                                                                                                        • Figure 28: Attitudes towards weddings abroad amongst potential market, July 2010
                                                                                                                      • Expectant and eager
                                                                                                                        • Figure 29: Attitudes towards weddings, by most popular other wedding plans, July 2010
                                                                                                                    • What People Think of Honeymoons Abroad

                                                                                                                      • Key points
                                                                                                                        • Overseas please
                                                                                                                          • Figure 30: Attitudes towards honeymoons, July 2010
                                                                                                                        • Away – the norm
                                                                                                                          • Loosening the purse strings
                                                                                                                            • Relax – don’t do it
                                                                                                                              • Great expectations
                                                                                                                                • Figure 31: Attitudes towards honeymoons, by wedding plans, July 2010
                                                                                                                            • Targeting Opportunities

                                                                                                                              • Key points
                                                                                                                                • Target groups
                                                                                                                                  • Figure 32: Target groups based on attitudes to weddings and honeymoons abroad, July 2010
                                                                                                                                • Away Fans
                                                                                                                                  • Demographic profile
                                                                                                                                    • Home Team
                                                                                                                                      • Demographic profile
                                                                                                                                        • Neutrals
                                                                                                                                          • Demographic profile
                                                                                                                                          • Appendix – Broader Market Environment

                                                                                                                                              • Figure 33: Seasonality of marriages in England and Wales, number of marriages in each month, 2003-07
                                                                                                                                          • Appendix – Wedding Plans

                                                                                                                                              • Figure 34: Most popular wedding plans, by demographics, July 2010
                                                                                                                                              • Figure 35: Next most popular wedding plans, by demographics, July 2010
                                                                                                                                          • Appendix – What People Think of Weddings Abroad

                                                                                                                                              • Figure 36: Attitudes towards weddings, by next most popular wedding plans, July 2010
                                                                                                                                              • Figure 37: Most popular attitudes towards weddings, by demographics, July 2010
                                                                                                                                              • Figure 38: Next most popular attitudes towards weddings, by demographics, July 2010
                                                                                                                                              • Figure 39: Attitudes towards weddings amongst consumers ‘in the market’, by demographics, July 2010
                                                                                                                                          • Appendix – What People Think of Honeymoons Abroad

                                                                                                                                              • Figure 40: Attitudes towards honeymoons, by attitudes towards weddings, July 2010
                                                                                                                                              • Figure 41: Attitudes towards honeymoons, by demographics, July 2010
                                                                                                                                          • Appendix – Targeting Opportunities

                                                                                                                                              • Figure 42: Attitudes towards weddings, by target groups, July 2010
                                                                                                                                              • Figure 43: Wedding plans, by target groups, July 2010
                                                                                                                                              • Figure 44: Attitudes towards honeymoons, by target groups, July 2010
                                                                                                                                              • Figure 45: Target groups, by demographics, July 2010

                                                                                                                                          Weddings and Honeymoons Abroad - UK - October 2010

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