Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

"Obesity rates continue to rise in the US, impacting the health and wellness of Americans. The majority of adults are currently managing their weight, with most relying on self-guided methods over branded nutrition programs. Brands addressing weight management must adopt a personalized, lifestyle-centric approach to garner consideration and use from consumers."

- Andrea Wroble, Research Analyst

This Report looks at the following areas:

  • Obesity rates continue to rise
  • Weight managers rely on their own guidelines
  • Adults struggle to stick to a routine, inhibiting long-term adherence

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Weight management market
          • Figure 1: Weight Management Status, January 2020
        • Top takeaways
          • The issues
            • Obesity rates continue to rise
              • Figure 2: Percent of people aged 20 or older who are overweight or obese, 2001-02 to 2015-16
            • Weight managers rely on their own guidelines
              • Figure 3: Select weight management methods, January 2020
            • Adults struggle to stick to a routine, inhibiting long-term adherence
              • Figure 4: Weight management barriers, by weight management status, January 2020
            • The opportunities
              • In a world where everything’s digital, portion control is next
                • Figure 5: Select tools to achieve weight management goals, by body mass index, January 2020
              • Healthy weighted adults are looking for guidance, too
                • Figure 6: Select weight management methods, by consumer body mass index, January 2020
              • The right way to utilize social media
                • Figure 7: Weight management resources, by age, January 2020
              • Cross-functional health benefits will reach new users
                • Figure 8: Select weight management motivators, by age, January 2020
              • What it means
              • The Market – What You Need to Know

                • Most consumers are managing their weight
                  • Adults are results oriented, but acknowledge emotional drivers
                    • Desire for balanced diets highlights need for personalized plans
                      • Body acceptance versus the health risks associated with obesity
                        • Debating obesity as a legally recognized disability
                          • Nutrition label update differentiates healthy versus unhealthy
                          • Weight Management Market

                            • A lot to lose: weight management status of US adults
                              • Figure 9: Weight Management Status, January 2020
                            • Who are weight managers?
                              • Obesity prevalence is on the rise
                                • Figure 10: Percent of people aged 20 or older who are overweight or obese, 2001-02 to 2015-16
                                • Figure 11: Consumer body mass index, by Weight Management Status, January 2020
                              • Weight managers find strength in numbers but need support
                                • Figure 12: Weight management goals, by consumer body mass index, January 2020
                            • Market Perspective

                              • Perceptions of restrictive diets support need for personalized plans
                                • Figure 13: Attitudes toward healthy eating, September 2019
                              • Balancing body acceptance and health
                                • Mintel Consumer Driver Surroundings will shape future of diet choices
                                • Market Factors

                                  • Aging population requires a tailored approach to weight loss
                                    • The conversation on weight discrimination
                                      • Nutrition label makeover hitting shelves in 2020
                                      • Key Players – What You Need to Know

                                        • Responsive brands see the most success
                                          • The power of protein
                                            • Specialized dietary products offer a shortcut to weight management
                                              • Providing weight managers holistic support
                                                • Safety concerns still follow traditional weight loss brands
                                                  • Adherence is a barrier to lasting success
                                                    • Connecting the dots between weight management and self-care
                                                      • Consumers want tools for portion control
                                                      • Company and Brand Sales of Weight Control Products

                                                        • Lifestyle-focused weight management products see success
                                                          • Figure 14: Multi-outlet sales of weight control products, by leading companies and brands, rolling 52 weeks 2018 and 2019
                                                      • What’s Working

                                                        • Protein attracts weight management users
                                                          • Figure 15: Multi-outlet sales of weight management products, by select leading companies, rolling 52 weeks 2018 and 2019
                                                          • Figure 16: Health and wellness goals, by health identity, November 2019
                                                        • Specialized diet products showcase the power of shortcuts
                                                          • Figure 17: Multi-outlet sales of weight management products with keto claims, by select leading companies, rolling 52 weeks 2018 and 2019
                                                        • Holistic support: key theme for weight management
                                                          • Figure 18: Health and wellness goals, by ways to support health and wellness goals, November 2019
                                                        • Noom employs cognitive behavioral therapy to build lifelong habits
                                                          • The Biggest Loser hones in on holistic support
                                                            • Celebrity endorsements: the good
                                                              • Figure 19: Multi-outlet sales of weight management products, by select leading companies, rolling 52 weeks 2018 and 2019
                                                          • What’s Struggling

                                                            • Hydroxycut responds to demand for safer ingredients
                                                              • Figure 20: Multi-outlet sales of weight management products, by Hydroxycut and MuscleTech , rolling 52 weeks 2018 and 2019
                                                              • Figure 21: Multi-outlet sales of weight management products, by select leading companies, rolling 52 weeks 2018 and 2019
                                                            • Long-term adherence is a barrier for weight management brands
                                                              • Figure 22: Weight management barriers, by weight management status, January 2020
                                                            • Celebrity endorsements: the bad
                                                              • Figure 23: Instagram post, Khloe Kardashian paid partnership with Flat Tummy Co
                                                          • What to Watch

                                                            • Connecting weight management to self-care
                                                              • Tech-based portion control is an area of opportunity
                                                                • Figure 24: I struggle with portion control, January 2020
                                                                • Figure 25: Select tools to achieve weight management goals, by body mass index, January 2020
                                                              • Diminishing the one-size-fits-all approach to weight management
                                                              • The Consumer – What You Need to Know

                                                                • Adults follow their own path
                                                                  • Weight management programs are also for maintenance
                                                                    • Noticeable results keep adults motivated
                                                                      • Emotions matter in weight management
                                                                        • When motivation falls flat, so does staying on track
                                                                          • Increasing access to medical professionals could change the game
                                                                            • Consumers want personalized weight management
                                                                              • Young women need more tools and resources to reach their goals
                                                                              • Weight Management Method

                                                                                • Eating right and staying active are the go-to for adults
                                                                                  • Figure 26: Weight management method, January 2020
                                                                                • Older women take matters into their own hands
                                                                                  • Figure 27: Select weight management methods, by gender and age, January 2020
                                                                                • Using social media to reach young adults
                                                                                  • Figure 28: Follows eating recommendations from social media, by age, January 2020
                                                                                • Weight management programs attract healthy adults, too
                                                                                  • Figure 29: Select weight management methods, by consumer body mass index, January 2020
                                                                              • Attitudes toward Nutrition Programs

                                                                                • Results and accountability drive use of nutrition programs
                                                                                  • Figure 30: Positive attitudes toward nutrition programs, January 2020
                                                                                • When things get tough, nutrition programs fall flat
                                                                                  • Figure 31: Barriers toward nutrition programs, January 2020
                                                                                  • Figure 32: Instagram post, Noom, January 2020
                                                                                • Program adherence is motivated by noticeable results
                                                                                  • Figure 33: Attitudes toward nutrition programs, by adults who have seen results since starting, January 2020
                                                                              • Weight Management Motivators

                                                                                • Obese adults are motivated by health factors
                                                                                  • Figure 34: Select weight management motivators, by consumers body mass index, January 2020
                                                                                • Emotional drivers are universal regardless of weight
                                                                                  • Figure 35: Select weight management motivators, by consumers body mass index, January 2020
                                                                                • Youth are emotionally driven; older adults are motivated by health
                                                                                  • Figure 36: Select weight management motivators, by age, January 2020
                                                                                • Women crave confidence; “body neutrality” may be the answer
                                                                                    • Figure 37: Select weight management motivators, by gender, January 2020
                                                                                    • Figure 38: Instagram Post, body confidence myths
                                                                                • Weight Management Barriers

                                                                                  • Staying on track remains a barrier for adults
                                                                                    • Figure 39: Weight management barriers – Any rank (net), January 2020
                                                                                • Weight Management Resources

                                                                                  • Gap between credible and utilized resources
                                                                                    • Figure 40: Weight management resources, January 2020
                                                                                  • Opportunity to reach Hispanic adults through social channels
                                                                                    • Figure 41: Weight management resources, by Hispanic origin, January 2020
                                                                                  • Finding the right support system for young adults
                                                                                    • The influence of influencers
                                                                                      • Figure 42: Health and wellness goals, by ways to support health and wellness goals, November 2019
                                                                                    • Mental health awareness may increase lack of confidence for young adults
                                                                                      • Figure 43: Makes me feel less confident in my weight management efforts, by age, January 2020
                                                                                  • Weight Management Tools for Success

                                                                                    • The desire to make weight management seamless
                                                                                      • Personalization is key for the weight management industry
                                                                                        • Adults want an all-purpose weight management platform
                                                                                          • Figure 44: Weight management tools for success, January 2020
                                                                                        • Young women seek additional tools for weight management
                                                                                          • Figure 45: Weight management tools for success, by gender and age, January 2020
                                                                                          • Figure 46: Instagram post, Fitbit Premium
                                                                                      • Appendix – Data Sources and Abbreviations

                                                                                        • Data sources
                                                                                          • Sales data
                                                                                            • Consumer survey data
                                                                                              • Abbreviations and terms
                                                                                                • Abbreviations
                                                                                                • Appendix – Key Players

                                                                                                    • Figure 47: Multi-outlet sales of weight control products, by leading companies, rolling 52 weeks 2018 and 2019

                                                                                                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                                • Market

                                                                                                  Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                                • Consumer

                                                                                                  Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                                • Brand/Company

                                                                                                  Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                                • Data

                                                                                                  Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                Trusted by companies. Big and small.