Weight Management - US - November 2018
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"More than 206 million adults in the US are currently managing their weight. While the audience is sizeable, the challenge for industry players is that the majority are following a self-guided approach to weight management. This could point to why the obesity rates continue to rise. Trends toward body acceptance also thwart perception/need for weight management efforts. Better-for-you (BFY) eating trends driven by the feel-good factor seem to be fueling the market, with technology and personalized weight management offering promise for the future."
- Marissa Gilbert, Associate Director - Health & Wellness
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