Weight Management - US - November 2018
"More than 206 million adults in the US are currently managing their weight. While the audience is sizeable, the challenge for industry players is that the majority are following a self-guided approach to weight management. This could point to why the obesity rates continue to rise. Trends toward body acceptance also thwart perception/need for weight management efforts. Better-for-you (BFY) eating trends driven by the feel-good factor seem to be fueling the market, with technology and personalized weight management offering promise for the future."
- Marissa Gilbert, Associate Director - Health & Wellness
This report looks at the following areas:
- Obesity on the rise as body acceptance mainstreams
- Weight management isn’t a year-round effort among those who seek change
- DIY attitude can thwart weight management effort
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