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Weight Management - US - November 2018

"More than 206 million adults in the US are currently managing their weight. While the audience is sizeable, the challenge for industry players is that the majority are following a self-guided approach to weight management. This could point to why the obesity rates continue to rise. Trends toward body acceptance also thwart perception/need for weight management efforts. Better-for-you (BFY) eating trends driven by the feel-good factor seem to be fueling the market, with technology and personalized weight management offering promise for the future."
- Marissa Gilbert, Associate Director - Health & Wellness

This report looks at the following areas:

  • Obesity on the rise as body acceptance mainstreams
  • Weight management isn’t a year-round effort among those who seek change
  • DIY attitude can thwart weight management effort

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Overview
          • The weight management consumer base is sizeable
            • Figure 1: Weight management status, August 2018
          • The issues
            • Obesity on the rise as body acceptance mainstreams
              • Figure 2: Prevalence of obesity among US adults aged 20 and over, 2000-17
            • Weight management isn’t a year-round effort among those who seek change
              • Figure 3: Weight management attitudes, by weight management status, August 2018
            • DIY attitude can thwart weight management effort
              • Figure 4: Weight management method, August 2018
            • The opportunities
              • Most people trying to lose weight have significant pounds to shed
                • Figure 5: Repertoire of weight loss goals, August 2018
              • Weight management through exercise is a vital part of the plan
                • Figure 6: Weight management method – Exercise, by weight management status, August 2018
              • Weight management efforts require advanced tools, especially for weight loss
                • Figure 7: Interest in apps and personalized diets, by weight managers currently losing weight, August 2018
              • What it means
              • The Market – What You Need to Know

                • More than 200 million weight managers in the US
                  • Type of diet could impact weight management efforts
                    • Obesity on the rise
                      • Young adults, strong economy have positive bearing on weight management market
                      • Weight Management Market

                        • The weight management market has a sizable consumer base
                          • Figure 8: Weight management status, August 2018
                        • Weight loss goals are substantial
                          • Figure 9: Repertoire of weight loss goals, August 2018
                        • Who are weight managers?
                            • Figure 10: Weight management status, by gender and age, parental status by gender, race and Hispanic origin, income, August 2018
                        • Market Perspective

                          • Approach to eating influences weight management
                            • Figure 11: Approaches to healthy eating, May 2018
                          • Majority are omnivores; yet approach doesn’t align with weight loss
                            • Figure 12: Type of diet followed and reasons for following, August 2018
                        • Market Factors

                          • Obesity on the rise
                            • Figure 13: Prevalence of obesity among US adults aged 20 and over, 2000-17
                          • Young adult population highlights sizable weight management market
                            • Figure 14: Population aged 18 or older, by age, 2013-23
                          • Strong economy underpins spending on premium weight management
                            • Figure 15: Consumer Sentiment Index, January 2007-September 2018
                        • Key Players – What You Need to Know

                          • Sales of select weight management products continue to grow
                            • A holistic approach, feel-good food, and guidance in claims drives market
                              • Body acceptance and DIY method thwart weight management efforts
                                • Exercise partnerships and personalized approaches opportunity areas
                                • Weight Management Products and Brands

                                    • Weight control liquids/powders are posting notable gains
                                      • Figure 16: Multi-outlet sales of shelf-stable weight control liquids/powders, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                      • Figure 17: Multi-outlet sales of refrigerated weight control liquids/powders, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                    • Sales of weight control candy/tablets continue to fall
                                      • Figure 18: Multi-outlet sales of weight control candy/tablets, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                    • Where can weight control candy/tablets go?
                                    • What’s In?

                                      • Holistic approach to weight management
                                        • Foods can provide a feel-good factor
                                          • Free-from foods offer weight managers a healthy short-cut
                                            • Brands help overcome time and cost barriers to healthy eating
                                            • What’s Struggling?

                                              • There is a perceived lack of need to manage weight
                                                • Weight management programs have limited demand
                                                • What’s Next?

                                                  • Focus on exercise partnerships
                                                    • Personalization is key to weight management
                                                        • Figure 19: Weight management tools, August 2018
                                                    • The Consumer – What You Need to Know

                                                      • Majority of adults take a DIY approach to weight management
                                                        • Branded weight management programs represent a lifestyle change
                                                          • Information sources vary by need
                                                            • Weight management is a lifestyle
                                                              • Digital tools aid in weight management efforts
                                                              • Weight Management Method

                                                                • DIY approach to weight management is common
                                                                  • Figure 20: Weight management method, August 2018
                                                                • Men more likely to use exercise to manage weight
                                                                  • Figure 21: Weight management method, by gender, August 2018
                                                                • Young, affluent adults seek help in managing weight
                                                                  • Figure 22: Weight management method, by age and income, August 2018
                                                                • Guidance more prevalent when weight loss goals exceed 20lbs
                                                                  • Figure 23: Weight loss goal, by weight management method, August 2018
                                                              • Attitudes toward Weight Management Programs

                                                                • Program users are committed to long-term change
                                                                  • Figure 24: Attitudes toward weight management programs, August 2018
                                                              • Information Sources

                                                                • Consumers need sources to be motivating or credible, accessibility is key
                                                                    • Figure 25: Information sources, August 2018
                                                                  • Family/friends are motivating
                                                                    • Figure 26: Family/friend information sources, by age, August 2018
                                                                  • Medical professionals are the all-around go-to for seniors
                                                                    • Figure 27: Information sources, by adults 65+, August 2018
                                                                  • Social sources hold some relevance with younger weight managers
                                                                    • Figure 28: Select information sources, by age, August 2018
                                                                  • Bigger weight loss goals correlate with more information gathering
                                                                    • Figure 29: Weight loss goal, by currently use to learn ways to manage weight, August 2018
                                                                • Weight Management Attitudes

                                                                  • Weight management is a lifestyle for most
                                                                    • Figure 30: Weight management attitudes, August 2018
                                                                  • Weight management is a private endeavor
                                                                    • Figure 31: Weight management attitudes, by weight management status, August 2018
                                                                  • Older adults manage weight year-round
                                                                    • Figure 32: Weight management attitudes, by age, August 2018
                                                                  • A weak health connection impacts Hispanics’ year-round efforts
                                                                    • Figure 33: Weight management attitudes, by Hispanic origin, August 2018
                                                                  • Weight management success rooted in consistency
                                                                    • Figure 34: Weight management attitudes, by BMI, August 2018
                                                                • Weight Management Tools

                                                                  • Weight loss calls for advanced weight management tools
                                                                    • Figure 35: Interest in apps and personalized diets, by weight management status, August 2018
                                                                  • Digital and personalized tools resonate with young adults
                                                                    • Figure 36: Interest in apps and personalized diets, by age, August 2018
                                                                  • Obese adults more likely to use apps to track weight management
                                                                    • Figure 37: Future of weight management, by BMI, August 2018
                                                                • Appendix – Data Sources and Abbreviations

                                                                  • Data sources
                                                                    • Sales data
                                                                      • Consumer survey data
                                                                        • Consumer qualitative research
                                                                          • Abbreviations and terms
                                                                            • Abbreviations
                                                                            • Appendix – Key Players

                                                                                • Figure 38: Multi-outlet sales of weight management products, by leading companies, rolling 52 weeks 2017 and 2018

                                                                            Weight Management - US - November 2018

                                                                            US $4,395.00 (Excl.Tax)