Western Spirits - China - September 2016
- Related Reports
- spirits and liqueurs
- September 2016
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“China’s Western spirits market is under pressure and reflects how the anti-extravagance campaign has affected the luxury sector. Market recovery has been seen and future growth can be projected based on current forecasts and trends, such as premiumisation in the non-business sector and positive consumer indicators. While the bulk of the market is represented by leading market players, they still need to earn consumer trust and confidence, by educating and providing sufficient brand and product knowledge via marketing, diversifying occasions and channels to grasp sales, and improving positive attitudes, and so on. There is scope for growth of Western spirits in China, and increasingly sophisticated Chinese consumers mean that there is market space for innovation and experimentation.”
– Lei Li, Research Analyst
This report discusses the following key topics:
This Report covers all Western spirits (distilled beverages) and liqueurs (flavoured with fruit and herbs) in both retail and on-trade (HoReCa) channels, produced in Western markets and then sold in China, as follows:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.