Western-style Fast Food - China - April 2019
- Related Reports
- food and foodservice
- April 2019
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The report looks at consumers’ consumption behaviour, attitudes towards the leading brands in the Western-style fast food market and expectations of the food and drinks. Western-style fast food restaurants refer to those that have a restricted or set menu, provide limited table service and offer takeaway which accounts for a significant proportion of turnover. Takeaway revenue is counted if it’s part of a Western-style fast food restaurant. Market value is based on expenditure including sales tax in these outlets; market volume is based on the number of outlets.
“Consumers are concerned that having high-calorie and greasy Western-style fast food very often could cause health issues. Western-style fast food businesses could start to introduce healthy drinks, such as probiotic drinks, NFC drinks and infusion teas to mitigate the problems. Besides healthy drinks, consumers also show a high expectation of light meals which could have a long way to go. If businesses want to develop this part, they can consider introducing light meals on family get-togethers.”
– Belle Wang, Associate Analyst, Food and Drink
This report examines the following issues:
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