Wet Tissues - China - October 2019
“Consumers are actively trying different types of wet tissues in order to seek better quality of life across different occasions. Wet tissues already show an edge over facial tissues/handkerchiefs in playing with children and pets, but potential exists to dig deeper into scenarios like travelling, exercising and dining. This reveals potential for success for even small brands and niche product types if they can meet consumers’ needs by precise positioning-based innovation and ensuring product safety.”
– Yali Jiang, Senior Research Analyst
This Report will cover the following areas:
- Nurture niche wet tissue types to booster better quality of life
- Serve the audience with ‘for sensitive groups’ claim
- Promote makeup remover wipes with skin benefits
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