What Children Drink - UK - June 2018
“A wide range of drinks are bought by parents for children. With parents looking for healthier drinks when shopping for their kids and with school policies promoting them, healthier drinks remain a key area for brands to focus on. Single-serve drinks could come under pressure in the coming years, though, as a result of concerns about packaging waste.”
– Richard Caines, Senior Food & Drink Analyst
This report examines the following issues:
- Health-related messages are important for children’s drinks
- Parents limit drinking of certain drinks, but kids still have a big say on what gets bought
- Lunchbox drinks face a number of challenges
- New flavours and sparkling options are important for experimental kids
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