White Spirits and RTDs - UK - December 2014
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- alcoholic drink
- December 2014
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“The continued decline in volume sales of bottled RTDs makes a complete overhaul of the segment a necessity for the segment A shift to premium bottle designs coupled with a focus on more adult orientated flavours would be a good starting point.”
– Douglas Faughnan, Senior Food & Drink Analyst
This report looks at the following areas:
The white spirits and RTDs market includes some of the most popular alcoholic drinks in the UK, 47% of the adult population drinking vodka in the 12 months to September 2014. Vodka’s high level of usage is evident in that it accounts for 60% of total value sales in the UK at an estimated £2,583 million. The category’s versatility is a key benefit, 34% of adults drink it with a mixer.
Gin continues to grow in popularity, estimated to have seen modest volume growth in 2014 with value sales up by 8% to £834 million. White rum is facing increased competition from dark and golden rums, with values stagnating at £489 million in 2014 and volume sales declining.
The RTD segment continues to be negatively impacted by the poor performance of older style bottled RTDs, which are losing users from the key 18-24 demographic to flavoured cider. Bottled RTDs, despite sharply declining volume sales are still the more popular format, drunk by 30% of adults, 23% drinking RTDs in cans.
Both on- and off-trade sales are included in the market size. Value sales throughout this report are at consumer prices. Market sizes at constant 2014 prices are devised using Mintel’s alcoholic drink deflator.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.