White Spirits and RTDs - US - November 2012
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
“With volume sales of 6 million 9-liter cases, the RTDs segment is the smallest in the category. This can be attributed in part to the relatively new nature of these products, compared to the longstanding white spirits options. Declines seen in the segment are likely due to rising concerns over health, with products perceived as having high sugar content and calories.”
– Beth Bloom, Food and Drink Analyst
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