White Spirits - US - December 2018
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"The white spirits market is growing, albeit at a slower rate than dark spirits. Consumer interest in white spirits is growing as evident by the strong growth of tequila and higher-end/super premium gin brands. However, the trendiness of tequila and gin have not yet crossed into mass market appeal, and most white spirit drinkers tend to stick with the products and brands they know. Newer white spirit brands must focus on educating consumers on the differences between white spirit brands as well as the white spirit production process."
- Caleb Bryant, Senior Beverage Analyst
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