White Spirits - US - October 2016
"The white spirits category is poised for continued modest growth sustained by vodka and propelled by growing interest in the complexities of tequila. Opportunity to grow the category can be leveraged by cross category consumption."
- Mimi Bonnett, Director - Food and Drink, Foodservice
This report looks at the following areas:
- Slow growth of white spirits continues
- Dark spirits gain traction
- Off-premise consumption tops on-premise
- Millennials drive on-premise consumption
- Tequila, vodka buoy other white spirits
This Report includes white spirits sold for home preparation and/or consumption. The following types of white spirits are analyzed:
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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