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Wildlife Refuge Tourism & Market Differentiation - International - May 2019

Covered in this report

This report is an investigation concerned with two key parameters, tourism in wildlife refuges and differentiation of those tourism markets, and will therefore look at the following:

  • What are the terminologies and related tourism niches, their definitions and descriptions, that provide an overview of wildlife refuge tourism in a sustainable tourism context?
  • What are the key assessments and trends that can be drawn from analyses of three select national tourism markets that are significantly reliant on tourism in wildlife refuges and that are at differing stages in their market differentiation journey?
  • Through examination and assessment of the key market trends impacting wildlife refuge tourism, what are the significant influences, the key driving factors, how the market has evolved and what are the characteristics of signal relevance driving the emergence of differentiation to its position as the key strategy for the marketing of sustainable wildlife tourism markets?
  • Looking at the future of sustainable tourism in wildlife refuges, what will be some of the chief issues, trends and matters of importance?

“Today, the most productive trend in the marketing of sustainable tourism is differentiation, most especially when it is based on innovations in environmental sustainability and conservation.”
– Jessica Kelly, Senior Tourism Analyst

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Table of contents

  1. Introduction

    • Data Sources

      • Tourism in Wildlife Refuges

          • Wildlife Protected Areas
            • Wildlife tourism
              • Adventure tourism
                • Chinese adventure market
                  • Agritourism
                    • Agritourism in Italy
                      • Birdwatching
                        • Market indicators
                          • Community-based tourism
                            • CBT market
                              • Ecotourism
                                • Market indicators
                                  • Fishing
                                    • Market indicators
                                      • Hunting tourism
                                        • A sustainable-tourism hunting system
                                          • Marine tourism
                                            • Scuba diving
                                              • Whale and dolphin watching
                                              • Economics of Differentiated Wildlife Tourism Markets

                                                  • Cambodia
                                                    • Tourism resource base
                                                      • Ecotourism development
                                                        • Current state of the ecotourism market
                                                          • Figure 1: Foreign-visitor trips to Cambodia regions, 2013-21*
                                                        • Earnings from tourism
                                                          • Figure 2: Key tourism economy metrics, Cambodia, 2008-21*
                                                        • Angkor remaining tourism’s main asset
                                                          • Visitor arrivals
                                                            • Figure 3: International visitor arrivals, by month, Cambodia, 2008-21*
                                                          • Key markets
                                                            • Figure 4: International visitor arrivals, Cambodia, top 10 markets*, 2008-21**
                                                          • Malawi
                                                            • Tourism resources
                                                              • African parks
                                                                • 500 Elephants
                                                                  • Earnings from tourism
                                                                    • Figure 5: Select travel & tourism economic metrics, Malawi, 2008-21*
                                                                  • Long-haul market primacy post 500 Elephants project
                                                                    • Visitor arrivals
                                                                      • Figure 6: Departing visitors by reason for entry, Malawi, 2008-21*
                                                                    • Key markets
                                                                      • Figure 7: Departing visitors by top 25 countries of residence & reason for entry, Malawi, 2017
                                                                    • Scotland
                                                                      • International visitor arrivals
                                                                        • Figure 8: Overseas inbound tourism, Scotland, 1999-2021*
                                                                      • Domestic tourism
                                                                        • Figure 9: Domestic UK/GB tourism to Scotland, 2006-21*
                                                                      • National parks
                                                                        • Figure 10: Domestic tourism in Scotland’s national parks, 2014-21*
                                                                    • Marketing Trends in Sustainable Wildlife Tourism

                                                                        • Evolution towards differentiation
                                                                          • The mega-trends as aspects of differentiation
                                                                            • Authenticity
                                                                              • Figure 11: Ethical & environmental attitudes, UK consumers, 2018
                                                                            • Authentic in the eye of the beholder
                                                                              • Experientialism
                                                                                • Improved ‘me time’
                                                                                  • Millennials and Generation Zs
                                                                                    • Mutualism and inclusiveness
                                                                                      • Storytelling
                                                                                        • Authentic voices: Aruba’s Local Stars Campaign
                                                                                          • Ethical consumerism
                                                                                            • Demographic drivers
                                                                                              • Media traction drivers
                                                                                              • Industry Insight

                                                                                                • Interview with Fran Read, global public relations co-ordinator, African Parks
                                                                                                • What Next?

                                                                                                    • Community-based pro-poor tourism
                                                                                                      • Deep ecotourism
                                                                                                        • Distinctly different opportunities
                                                                                                          • Deseasonalisation
                                                                                                            • Deseasonalisation in Majorca, Spain
                                                                                                              • Deseasonalisation and PAs
                                                                                                                • Overtourism
                                                                                                                  • Demand vs. supply management
                                                                                                                    • Wellness tourism
                                                                                                                      • Wellness considerations in travel

                                                                                                                      Wildlife Refuge Tourism & Market Differentiation - International - May 2019

                                                                                                                      US $377.39 (Excl.Tax)