Wine - Brazil - October 2014
US $3,995.00 (Excl.Tax)Excl. Tax Buy Now
“Brazil has a wide range of high-quality and award-winning wines, but its consumption is still relatively low compared to other alcoholic beverages, such as beer. By using the expertise of the beer category – the most popular alcoholic drink among Brazilians – wine producers could help boost sales of the category in Brazil. Consumption of wine could also be increased by exploring the needs of each consumer profile (such as young adults, women, etc), as well as encouraging new consumption habits among Brazilians.”
– Naira Sato, Senior Analyst
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