Wine - Canada - December 2018
"Wine as a category in Canada continues to grow. Its relatively positive perception on health and its popularity among older consumers means it’s well-positioned as Canadians remained focused on living healthily without sacrificing on the things they love, in the face of an aging population. The challenge for wine makers will be to ensure their offerings are in line with consumer demand at large when it comes to flavour, positioning and format. These, along with other considerations, are addressed in this Report, providing readers with a perspective on how Canadians view wine and their prospective demands with respect to the category."
- Joel Gregoire, Associate Director - Food & Drink
This Report looks at the following areas:
- Younger consumers are key to wine’s future growth
- Many consumers are confused by wine selection
- Consumers show active interest in learning more about wine
- Wine experience can extend beyond the “bottle”
- Focus on flavour relatable to a greater share of consumers
- Strong wine brands can extend to other categories
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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