Wine - China - November 2014
“The abrupt shift in the wine market - with volume and average prices going down - seemed unimaginable when premium wines were seeing their retail values sky rocket. However, the sharp decline in importing and domestic production shows that the bubble is finally bursting. However, this is far from a disaster for the wine market with mass market returning as the key driver of the market. ”
– David Zhang, Research Analyst
This report discusses the following key topics:
- How to revitalise the premium segment in the wine market
- How can wine brands expand into lower tier city market?
- Lack of drinking occasions becomes the most pronounced barrier
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