Wine - Europe - December 2010
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As the consumption of wine declines, in particular in the mature EU markets, wine makers continue to diversify their ranges and develop new wines to suit changing consumer demand. Recent product launches therefore featured a large number of lighter, refreshing wines designed to meet the current demand for versatile wine that is equally good with food and to share with friends.
As markets recover from the recession, the challenge for the wine makers is to develop stronger brand identities in order to offer a clearer choice to consumers and withstand the pressure from New World wines.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.