Wine - Europe - July 2011
"The future is bright for the European wine market, but the road ahead is fraught with obstacles. Price, austerity and healthy living attitudes will reduce frequency in mature markets, but there are many avenues to counter these negative trends. The wine market is extremely traditional, but breaking these traditions can expose exceptional room for growth. Increasingly organic and eco-friendly wines can satisfy healthy living attitudes. Effective branding, increased consumer communication, and distribution that focusses on facilitating consumer choice, can all be used to boost sales. Last but not least, the emergence of developing markets offers huge possibilities for wines. The Russian market continues to be one of the biggest emerging world wine markets, witnessing double digit growth."
- James Manley, European Food and Drink Analyst
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