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Description

Description

Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Wine, global market performance
    • The Big Stories

        • Sparkling wine transitions to everyday occasions
          • Figure 2: Proportion of wine or wine-based releases which are sparkling, globally, 2011-15
          • Figure 3: Type of wine consumed, by age, US, August 2014
          • Figure 4: Market share of different types of wine, China, 2011-15
        • Millennials flock to sweeter, fruit flavoured wine drinks
          • Figure 5: Proportion of wine or wine-based retail releases which are fruit-infused, globally, 2011-15
          • Figure 6: Attitudes towards fruity and sweet wine flavours, 18-24 year-olds versus all adults, key European markets, 2014
          • Figure 7: Types of mixed wine bought in the last six months, by 18-24 year-olds, key European markets, December 2014
        • China’s sales recover as personal wine consumption replaces gifting
          • Figure 8: Penetration of wine, by product origin, China, June 2015
          • Figure 9: Reasons for not drinking imported wine, China, June 2015
      • Notable Products

        • Notable products of 2015
        • Looking to the Future

            • From the bottle to the tap
                • Figure 10: Agreement with attitudes toward wine packaging, by age, US, August 2014
              • Single-serve wine is waiting to happen
                • Figure 11: Proportion of wine or wine-based retail releases which contain 250 ml of wine or less, globally, 2011-15
                • Figure 12: Index of key factors influencing purchase decision for wine, for 18-24 year-olds, key European markets, 2014
                • Figure 13: Format Of wine consumed, single-serve wine (eg small bottle, pouch, can) , by age, US, August 2014
              • Wine gets more creative
                  • Figure 14: Format Of wine consumed, single-serve wine (eg small bottle, pouch, can), by age, US, August 2014
              • The Analyst’s View

                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                • Market

                  Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                • Consumer

                  Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                • Brand/Company

                  Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                • Data

                  Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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