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Description

Description

Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Spirits/RTDs, global market performance
        • Figure 2: Wine, global market performance
        • Figure 3: Spirits/RTDs, new product launches, top five countries, 2016
        • Figure 4: Spirits/RTDs, fastest/slowest growing markets, by value, compound annual growth rate, past five years
        • Figure 5: Wine, new product launches, top five countries, 2016
        • Figure 6: Wine, fastest/slowest growing markets, by value, compound annual growth rate, past five years
    • The Big Stories

        • Tapping into the craft revolution
          • Figure 7: Share of total spirits retail launches which are craftpositioned*, globally, 2012-16
          • Figure 8: Share of total spirits retail launches, by region, 2012-16
          • Figure 9: Craft spirits defined, US, August 2016
        • From sweet back to neat
          • Figure 10: Share of total spirits retail launches with an added flavour, globally, 2012-16
          • Figure 11: Important factors when buying alcoholic drinks, major European markets, 2016
        • Asia and Africa ascending*
          • Figure 12: Size and forecast of the Western spirits retail market in China, by value, 2013-20
      • Notable Products

          • Spirits products seek a better-for-you positioning
            • Spirits products seek a better-for-you positioning
              • Wine and spirits brands play around with unusual flavours
                • Wine and spirits brands play around with unusual flavours
                  • Packaging inspiration
                    • Packaging inspiration
                    • Looking to the Future

                        • RTDs keep evolving to stay relevant
                          • Figure 13: Share of total RTD launches which use wine as a base, globally, 2012-16
                          • Figure 14: Proportion of alcoholic launches which are RTDs, Global, 2012-16
                          • Figure 15: Attitudes towards alcoholic spirits, all adults vs. 18-24 year-olds, Key European markets, 2016
                        • Helping drinkers to help themselves
                            • Figure 16: Share of spirits* launches, by major sub-categories, global, 2012-16
                            • Figure 17: Share of total wine launches which were sparkling, global, 2012-16
                            • Figure 18: Purchase of wine by type, by age group, US, August 2016
                        • The Analyst’s View

                          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                          • Market

                            Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                          • Consumer

                            Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                          • Brand/Company

                            Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                          • Data

                            Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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