Wine - Ireland - February 2011
Like all segments of the alcohol market, the wine segment has undergone changes due to the economic downturn. Increasingly consumers are turning away from the on-trade and drinking at home, but also seeking to elevate themselves and become more sophisticated drinkers. This presents many opportunities for the wine market, but with disposable income set to decline in 2011, it also limits the ability of consumers to drink alcohol.
The Irish Series is segmented in the same manner as Mintel's UK reports, namely Finance, Leisure, Market, Retail and 'Specials'. This provides unparalleled coverage and will be a must for all companies who are either already active in this region, or will be looking to enter these distinct marketplaces in the future.
This report has been produced as part of Mintel's Irish Series and is sold in Ireland exclusively through our sales agency, OCO Consulting, based in Belfast.
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