Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Wine Market - Global Annual Review - 2016

Annual retail volume growth in the key global wine markets is forecast to plateau in 2015. This, however, is an improvement on the decline in 2014 and 2013. The renaissance of the Chinese wine market – which has shown encouraging signs in 2015 – is a key driver behind this improved performance, and wine sales are expected to grow by double-digits in Vietnam, Malaysia and India.

This reflects how Asia is key to wine’s future, but wine’s growth in this region will not happen overnight, with many countries very new to wine and needing time to develop a proper wine culture so that wine becomes an everyday option for consumers in the same way as beer and spirits.

Wine growth remains positive in the US, which continues to be the key global wine market, one that now has a fairly well developed wine culture but still offers further growth potential. However, growth in core Western European wine markets such as UK, France and Italy remains sluggish. In these mature European markets and in North America, open-minded Millennials (defined here as those who are legal drinking age up to 34 years-old) are helping to shape very new wine drinking habits.

This younger cohort has enthusiastically embraced sparkling wines, including but not restricted to Champagne. This means that Prosecco continues to expand its global reach, overtaking Champagne and now developing strongly in the US. Wine spritzers are also seeing a comeback, and sparkling Moscato is continuing to prove a strong seller in the US.

This sweet tooth younger generation is also driving the fast growth of fruit-infused wines or sweeter wine-based mixes. Such innovation may be a turn off to older, experienced wine drinkers but it is helping to recruit younger drinkers and provide an easier entry level into a complex category. Sales have been particularly strong in the more mature markets of France, Germany and the UK, and this product is also seeing popularity in North America. This type of innovation is key to unlocking growth in developed markets, while producers continue their long-term efforts to educate consumers in emerging markets.  

What you get

What's included

Why buy from us?


Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.


Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.


A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

To learn more about this report, please contact us.

Wine Market - Global Annual Review - 2016

US $1,995.00 (Excl.Tax)