Wine - US - November 2018
"Total US dollar sales of wine should reach $62 billion in 2018, for overall growth of 15% since 2013. The growth rate has slowed since a 4.2% bump in 2015, settling to a more moderate 1-2% annual growth projected through 2023. Wine growth has outpaced total alcohol, while wine share remained steady. Wine is the second most popular alcohol, behind beer, and has avoided the consumption reduction experienced by beer, securing appeal among women and older consumers and growing adoption among men and younger drinkers. Communicating permissibility and versatility, and nurturing engagement through education efforts will secure future participation."
- Beth Bloom, Associate Director - Food & Drink
This report looks at the following areas:
- Wine sales estimated to reach $62 billion in 2018
- Wine is the second most popular alcohol
- Caution should be exercised to avoid dilution
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