Wine - US - October 2009
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
This report explores the US table wine market. Besides presenting sales data on domestic and imported table wine, the report considers a wide range of topics, including:
Discussion of opportunities to seek out beer and spirit drinkers and convert them into wine consumers
Insight into how and why manufacturers should give increased consideration to the male consumer and why they represent an important avenue to build future sales
Evaluation of the competitive pressures from other alcoholic beverages, as well as how the recession is stimulating trading down (increasing competition within the wine market) and trading out (competition from less expensive alcoholic and non-alcoholic beverages)
Analysis of total market size and segments highlighting the most influential reasons for shifts in sales based on consumer trends and the economic downturn
Analysis of top retail formats and manufacturers/brands in wines and their role in the market
Creative insight into how Constellations’ Black Box brand has honed its identity and consumer perception through alignment as a “surprising” premium box wine—making it an industry stand-out
Discussion of how innovation is driven by lifestyle choices that impact attitudes towards convenience and environmental consciousness as well as how innovators are breaking free from traditional conventions to attract a broader consumer base
The heart of the report is Mintel’s exclusive consumer research and analysis, which explores trends in wine consumption and frequency as well as attitudes that influence wine use and purchase behavior
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.