Wine - US - October 2009
This report explores the US table wine market. Besides presenting sales data on domestic and imported table wine, the report considers a wide range of topics, including:
Discussion of opportunities to seek out beer and spirit drinkers and convert them into wine consumers
Insight into how and why manufacturers should give increased consideration to the male consumer and why they represent an important avenue to build future sales
Evaluation of the competitive pressures from other alcoholic beverages, as well as how the recession is stimulating trading down (increasing competition within the wine market) and trading out (competition from less expensive alcoholic and non-alcoholic beverages)
Analysis of total market size and segments highlighting the most influential reasons for shifts in sales based on consumer trends and the economic downturn
Analysis of top retail formats and manufacturers/brands in wines and their role in the market
Creative insight into how Constellations’ Black Box brand has honed its identity and consumer perception through alignment as a “surprising” premium box wine—making it an industry stand-out
Discussion of how innovation is driven by lifestyle choices that impact attitudes towards convenience and environmental consciousness as well as how innovators are breaking free from traditional conventions to attract a broader consumer base
The heart of the report is Mintel’s exclusive consumer research and analysis, which explores trends in wine consumption and frequency as well as attitudes that influence wine use and purchase behavior
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
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