Wine - US - October 2014
“While indications point to an advantage for off-premise merchandisers, shifts in the market, including the expansion of sales locations, are making the wine retail landscape increasingly competitive. While this is good news for the category, growing the reach of wine, it’s requiring sellers to adopt more creative sales models.”
– Beth Bloom, Food and Drink Analyst
Some questions answered in this report include:
- How does wine fare against beer and spirits with consumers?
- How can wine sellers position products in a way that resonates with consumers?
- How can wine maintain relevance to consumers across age groups?
Dollar sales of wine grew by 21% between 2009 and 2014. The category is expected to remain a solid performer, with Mintel forecasting gains of 16% through 2019. The slowing pace of growth predicted stems largely from an expanding consumer base less loyal to wine, and more willing to try different types of alcohol. Unlike other alcohol types, wine benefits from its appeal across age groups. However, outreach to shoppers of different ages must be targeted to the unique needs of the individuals. This report builds on the analysis presented in Mintel’s Wine – US, October 2013.
This report includes retail sales for domestic and imported wine for home (off-premise) and on-premise consumption. The report covers the following types of wine:
- Still/table wine – non-carbonated wine; primarily red, white, or rosé/blush
- Champagne and sparkling wines
- Dessert and fortified wines
- Vermouth and aperitifs
Sales of wine-based coolers are extremely low and declining. These account for less than 1% of sales by value or volume. Although they are included in the dollar sales data, they are not discussed in this report. They are covered in Mintel’s RTD Alcoholic Beverages – US, December 2014.
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