Winter Holiday Shopping - US - June 2018
"Winter holidays continue to be an important occasion, which most consumers celebrate and spend for, and spending is expected to remain steady, aiding sales growth. But shopping behavior has changed, affecting how, when and where consumers fulfill their holiday needs, with most seeking and expecting deals and many preferring to do a mix of shopping across a variety of stores, both online and offline. Growth will likely continue; although certain factors do influence spending, retailers need to look for opportunities outside of the traditional timeframe to win holiday shoppers."
- Alexis DeSalva, Retail & Apparel Analyst
This Report looks at the following areas:
- Timing is everything
- Deal-seeking behavior dominates expectations
- Creating new sales events can give consumers reasons to shop outside the traditional timeframe
- Filling the gap of debunked retailers
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.