Winter Holidays - China - February 2020
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This report studies ice and snow-themed travelling in the China market. Ice and snow holidays have expanded rapidly over the past five years. In 2018, ice and snow travellers amounted to 197 million person-times, who spent RMB330 billion on ice and snow travelling. CAGR of both ice and snow travellers’ volume and consumer spending during 2014-18 has surpassed the growth level of the total travel market.
Penetration of ice and snow holidays is 63%, while travelling to warm destinations in winter reaches almost 80% of consumers. Ice and snow travelling is not yet mature and there is still growth potential in future.
“Local lifestyle, culture and winter sports have turned the icy weather into popular tourism resources over the past five years. To maintain the attractiveness of ice and snow destinations, tourism sites shouldn’t lose their authenticity when commercialising holiday destinations.”
– Saskia Zhao, Research Analyst
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