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“Europe’s spectacular mountain ranges have supported a winter-sports tourism industry for well over a century and it is the world’s largest market. Skiing and snowboarding are the most popular activities, but more sports are popping up all the time, providing variety and interest for skiers and non-skiers alike. A stable and mature market, the industry suffered a decline in recent years but there are signs it is fighting back to meet the challenges it faces, including climate change, economic issues and shifting demographics, and it is clear that diversification will provide the key to sustain growth going forward.”
– Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • What is the size of the market for winter-sports tourism in the world and in Europe?
  • Which are the major destinations and resorts in Europe?
  • Apart from skiing and snowboarding, what other winter sports can be enjoyed?
  • Who are the main operators in the market?
  • What innovations are coming through and what challenges does the industry face into the future?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • Global Overview of Winter-Sports Tourism

        • The global ski industry
          • Countries and resorts for skiing
              • Figure 1: Distribution of ski resorts, ski lifts & major resorts worldwide, 2017/18
            • Terminology
              • Clarification of the European region
              • History and Evolution of Skiing and Winter Sports

                • Winter-Sports Tourism in Europe in Numbers

                  • Average annual skier visits in Europe
                    • Figure 2: Annual skier visits in Europe, by region
                    • Figure 3: Skier visits in Europe, 2018
                  • European skiers and national participation rates
                    • Figure 4: Participation rates in top 10 source markets, 2018
                  • Leading outbound markets
                    • Figure 5: Top 10 destinations by proportion of foreign skiers, 2018
                  • The UK market
                    • Costs of a skiing holiday
                      • Figure 6: Average price of a skiing holiday, 2018
                      • Figure 7: Top 5 cheapest European ski resorts (£), 2018
                      • Figure 8: Top 5 most expensive European ski resorts (UK£), 2018
                    • Olympic Games and the effects on winter-sports tourism
                      • Figure 9: Winter Olympics host nations, 1992-2026
                  • Profiles of Winter-Sports Tourism Activities

                      • Figure 10: Heli-skiing opportunities & costs in Europe, 2015*
                      • Figure 11: Places to try extreme winter sports in Europe, 2018
                  • Winter-Sports Destinations

                      • Figure 12: Major ski resorts in France, Austria, Italy & Switzerland, 2019
                    • The Alps
                      • Austria
                        • Figure 13: Major ski areas & resorts in Austria, 2019
                      • France
                        • Figure 14: Major ski areas & resorts in France, 2019
                      • Italy
                        • Figure 15: Major ski areas & resorts in Italy, 2019
                      • Switzerland
                        • Figure 16: Major ski areas & lifts in Switzerland, 2019
                      • Western Europe
                        • Andorra
                          • Germany
                            • Spain
                              • Finland
                                • Norway
                                  • Sweden
                                    • Eastern Europe
                                      • Bulgaria
                                        • Czech Republic
                                          • Poland
                                            • Slovakia
                                              • World Ski Awards 2018 – Best European Resorts
                                                • Figure 17: World ski awards: best ski resorts in Europe, 2018
                                            • The Ski Market: Consumers

                                              • Consumer behaviour
                                                • Luxury travel choices
                                                  • Figure 18: Travel trends among Consensio clients, 2016-18
                                              • Operators in the Market

                                                  • Online travel agents
                                                    • Iglu Ski
                                                      • Skiline
                                                        • Sno
                                                          • Figure 19: Categorisation of selected UK ski tour operators according to OTA Sno, 2019
                                                        • UK ski operators
                                                          • German ski operators
                                                            • Ski portals and publications
                                                              • PlanetSKI
                                                                  • Snow Magazine
                                                                    • Welove2ski
                                                                    • Future for Winter-Sports Tourism in Europe

                                                                      • Change afoot in catered-chalet holiday sector
                                                                        • Ski industry embraces diversification
                                                                          • Technology innovations on the market
                                                                          • What Next?

                                                                            • Challenges facing the ski industry

                                                                            About the report

                                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                            • The Consumer

                                                                              What They Want. Why They Want It.

                                                                            • The Competitors

                                                                              Who’s Winning. How To Stay Ahead.

                                                                            • The Market

                                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                            • The Innovations

                                                                              New Ideas. New Products. New Potential.

                                                                            • The Opportunities

                                                                              Where The White Space Is. How To Make It Yours.

                                                                            • The Trends

                                                                              What’s Shaping Demand – Today And Tomorrow.

                                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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