Winning Innovation Territories Reports
Track emerging trends in real time.
Turn predictive consumer insight into impact.
Entering a new era of predictive intelligence.
By combining Mintel and the advanced social analytics of Black Swan Data, Winning Innovation Territories (WIT Reports) mark the next evolution of predictive intelligence.
These new reports highlight the trends with the strongest momentum today, plus the early signals set to shape tomorrow’s innovation. Designed to help brands prioritise where to innovate, when to activate, and how to win, turning real-time consumer demand into confident, high-impact innovation strategies.
Discover Your Category’s Emerging Trend Territories
We analyse millions of real consumer conversations around a certain category. From these conversations, we extract a number of Trend Territories – a big-picture view of what consumers are genuinely interested and excited about.
Each trend is ranked by its future potential, giving you practical guidance on where to innovate now, and which emerging ideas are worth watching for what’s next. Providing you with an innovation roadmap you can act on.
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How Winning Innovation Territories help you and your business:
- Discover and prioritise high-potential market opportunities, with 5 key ‘Trend Territories’ poised for consumer growth and innovation spotlighted. Use metrics to determine which opportunities to act on NOW (within 12 months) and which to prepare for NEXT (1-3 years).
- Accelerate and refine the innovation process by leveraging unpromoted social media data as an additional lens, alongside an understanding of consumer needs and the existing innovation landscape.
- Support ideation and understand ways to win in the market, with granular detail on the associated factors (themes/benefits/ingredients/products) that drive opportunity areas and offer clear activation points, as well as AI created concepts to inspire innovation and creativity.
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Access more with a report subscription
Purchasing a single report is the quickest way to access predictive intelligence in our WIT reports, but we also have numerous subscription options available when you’re ready to scale up.
Talk to our team to explore subscription options tailored to your needs.
