Women and Gaming: Incl Impact of COVID-19 - US - July 2020
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
“The stereotype of gaming as something ‘just for men’ continues to linger, but is fading as more women have joined the gaming community. With two thirds of women playing video games, gaming and non-gaming brands alike need to consider how they can reach their target female audience through interactive gameplay and gaming content. While mobile gaming continues to be the preferred platform, a dedicated group of young female gamers is driving interest in more story-based games that put greater focus on characters and less emphasis on action or violence. Elevating the voices of women playing and making video games will help to create a more inclusive environment for female gamers, thereby chipping away at negative perceptions that have built up over the last few decades around video game culture.”
– John Poelking, Senior Gaming Analyst
This report will look at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.