Women's Attitudes Toward Clothes Shopping - US - December 2010
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Nearly nine out of ten women surveyed for this report said that they have shopped for clothing themselves in the past year, and eight out of ten have made a purchase. These women purchase numerous items, expressing what motivates them, what challenges and frustrates them with the retail experience, and how and where they accomplish the task of shopping. The ultimate goal of women who shop for clothes is to find stylish clothing that also looks good on them, but this is no small task. Women indicate the obstacles they encounter when clothes shopping and the report will explore how retailers are trying to fulfill this quest. Furthermore, this report provides an in-depth examination of the following:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.