Women's Attitudes Towards Hosiery and Shapewear - US - October 2011
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Hosiery and shapewear are viewed differently by women. Hosiery has been around for decades and has formerly been considered a staple of women’s attire. However, as society has become more casual and fashion trends have changed, hosiery usage has declined and suffers from a perception that, not only is hosiery unnecessary, but they are unfashionable.
Meanwhile, modern shapewear is relatively new and enjoys increasing usage by women of all shapes and sizes across multiple demographics. Both categories are susceptible to changing style trends, and in the case of higher-priced shapewear, the perception of being expensive could be hampering sales at a time when the struggling economy is still very much a concern to budget-minded consumers.
Companies in the hosiery and shapewear markets must be able to develop products that meet the needs of today’s woman, with an eye toward the next big thing. With this in mind, Mintel answers a number of questions in this report including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.